# Strange Sunglassvertising Cow Gives Birth to Ray-Ban Dude By Ayman | Published 2009-01-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cow-gives-birth-to-ray-ban-dude-viral-commercial References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/01/ray-ban-cow-gives-birth-commercial-ad.html) & [coloribus](http://www.coloribus.com/paedia/reels/2009/01/08/534531/) This has to be one of the weirdest attempts at [viral commercials](https://www.trendhunter.com/trends/try-more-weird) I have seen for a long time. And I have seen quite a lot while writing for Trend Hunter. The title of Ray-Ban's new commercial, “Cow gives birth to a dude,” is self explanatory. So check out the video for a nice visual. The commercial is directed by Minivegas for Cutwater ad agency. **Implications** - Advertisers on the vanguard have realized that audiences have developed the ability to tune out traditional ads; consumers are over-stimulated and naturally filter out ads. For [marketing campaigns](https://www.trendhunter.com/trends/believe-campaign) to be successful on this new playing field, they will need to find exciting and bold ways to deliver their messages. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 22% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Viral Commercials:** Unconventional and attention-grabbing advertisements that are designed to spread rapidly through online sharing. - **Creative Marketing Strategies:** Innovative and unconventional methods of marketing that aim to capture the audience's attention and create a unique brand image. - **Humorous Advertising:** Advertisements designed to make the audience laugh or smile, often featuring unexpected or absurd scenarios. ### Industries Being Reshaped - **Advertising:** The industry responsible for creating and promoting products or services through various forms of media and communication. - **Marketing:** The industry responsible for researching, promoting, and selling products or services to targeted audiences. - **Film and Video Production:** The industry responsible for creating visual content, such as commercials and promotional videos, to capture the audience's attention and deliver a message effectively. ## Related on Trend Hunter - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Puppet-Starring Oat Milk Campaigns](https://www.trendhunter.com/trends/new-norm-al-show.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md)