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# Cow Fat Motor Oil
Green Earth Technologies

By Alex Covert | Published 2008-03-07 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/cow-fat-motor-oil-green-earth-technologies
References: [ecogeek.org](http://www.ecogeek.org/content/view/1421/) & [getg](http://www.getg.com/index.php)

We love our hamburgers and we love our cars - one bad for us and the other for Mother Nature. A new product from Green Earth Technologies (GET) seeks to help the later of the two. It seems there is an overabundance of cow fat - about 200 lbs of tallow per cow. GET has produced a motor oil made from the inexpensive cow byproduct - a GREEN motor oil. In addition to their environmentally-friendly product, GET also packages the stuff from recycled milk jugs and uses soy-based inks. So now, you can lubricate and cool your car and eat it too.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 24% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Sustainable Motor Oils:** Opportunity for developing motor oils made from renewable and eco-friendly sources, such as cow fat, to meet the demand for sustainable automotive products.
- **Circular Packaging Solutions:** Innovations in packaging made from recycled materials, like milk jugs, can help reduce waste and create a circular economy.
- **Bio-based Inks:** Development of inks made from renewable sources, like soy, can offer a greener alternative for printing purposes.

### Who This Affects Most

- **Automotive:** Disruptive innovation opportunities to create sustainable motor oil products to cater to eco-conscious customers.
- **Packaging:** Opportunities to provide sustainable packaging solutions, using recycled materials, for various industries, including the automotive sector.
- **Printing:** Disruptive potential to develop bio-based inks for printing applications that are environmentally friendly and reduce reliance on petroleum-based products.

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- [Plant-Based Car Leather](https://www.trendhunter.com/trends/leather-alternative-1.md)
- [Tallow-Infused Body Oils](https://www.trendhunter.com/trends/not-your-regular-body-oil.md)
- [Carbon-Made Butters](https://www.trendhunter.com/trends/savor-butter.md)
