# Cow Camouflage Campaigns Chick-fil-A's 'Cow Appreciation Day' Rewards Customers for Bovine Apparel By Joey Haar | Published 2017-06-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cow-appreciation-day References: [restaurantnews](http://www.restaurantnews.com/chick-fil-a-to-offer-free-food-to-cow-clad-customers-on-july-11/) & [chick-fil-a](https://www.chick-fil-a.com/) To celebrate 22 years of its iconic 'Eat Mor Chikin' cows, [Chick-fil-A](https://www.trendhunter.com/trends/chickfila-1) — the Atlanta-based chicken sandwich establishment — is marking July 11th as Cow Appreciation Day, and diners have the chance to take advantage if they're willing to get a little bovine. As part of the promotion for Cow Appreciation Day, customers will get a free Chick-fil-A entree if they dress in any cow-themed attire. For adults, the promotion offers free entrees, including an Original Chicken Sandwich, a seasonal Smokehouse BBQ Bacon Sandwich, or an Egg White Grill, if they wear anything related to cows. The truly committed can don a full cow costume, but even a black and white-spotted cow accessory will do. Kids can get a free Kid's Meal as well, but they'll need to dress up "head-to-hoof." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 23% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Cow-themed Marketing:** Opportunity to create cow-themed marketing campaigns and promotions to engage customers and increase brand awareness. - **Costume-based Promotions:** Chance for businesses to implement costume-based promotions as a way to drive customer participation and enhance brand loyalty. - **Community Engagement Events:** Trend of organizing community engagement events like Cow Appreciation Day to foster a sense of fun and connection with customers. ### Sectors Adopting This - **Fast Food:** Disruptive innovation opportunity for fast food chains to create unique promotional events that resonate with customers and generate buzz. - **Apparel:** Opportunity for apparel companies to capitalize on the cow-themed attire trend and design clothing/accessories that cater to participants of events like Cow Appreciation Day. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to help businesses craft creative campaigns and activations centered around costume-based promotions and community engagement events. ## Related on Trend Hunter - [Cow-Themed QSR Campaigns](https://www.trendhunter.com/trends/chickfila-1.md) - [Year-Long Anniversary Promos](https://www.trendhunter.com/trends/chick-fil-a1.md) - [Chicken Restaurant Rewards Games](https://www.trendhunter.com/trends/chick-fil-a-4.md) - [Halloween Cafe Promotions](https://www.trendhunter.com/trends/cotton-patch-cafe-halloween.md) - [Heritage-Inspired QSR Ranges](https://www.trendhunter.com/trends/chickfila-newstalgia.md) - [Complimentary Burger QSR Campaigns](https://www.trendhunter.com/trends/free-burger-day.md) - [Agricultural Education-Supporting Initiatives](https://www.trendhunter.com/trends/scoops-of-thanks-day.md) - [Family Entertainment Apps](https://www.trendhunter.com/trends/chick-fil-a-play.md) - [Complimentary Chicken Sandwich Promotions](https://www.trendhunter.com/trends/restaurant-in-markham.md)