# Private Contract Tracing Apps Australia Releases the CovidSafe App Which Focuses on Privacy By Daniel Johnson | Published 2020-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/covidsafe-app References: [engadget](https://www.engadget.com/australia-covid-19-contact-tracing-app-183203946.html) & [health.gov.au](https://www.health.gov.au/resources/apps-and-tools/covidsafe-app) [Australia](https://www.trendhunter.com/trends/iphone-14-emergency-sos) recently launched the COVIDSafe app, in order to monitor the spread of the COVID-[19](https://www.trendhunter.com/trends/artgrade) virus. The COVIDSafe app was created with inspiration from the TraeTogother app, which was developed in Singapore. The app combines Bluetooth and contact data, in order to determine if a person has been in close proximity to a positive case. Contact data relates to names and phone numbers, and it is potentially sensitive data. However, the [Australian government](https://www.trendhunter.com/trends/coviu) indicated the data will be deleted when the pandemic is over. Additionally, the Australian government stated that the COVIDSafe app will not store location data, and the data will only be shared with healthcare professionals if a contact incident occurred. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 15% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Privacy-focused Contact Tracing:** Disruptive innovation opportunity: Develop contact tracing apps that prioritize privacy and data protection to gain public trust and encourage widespread adoption. - **Bluetooth Data Integration:** Disruptive innovation opportunity: Create solutions that combine Bluetooth and contact data to accurately trace and monitor the spread of viruses and diseases. - **Temporary Data Storage:** Disruptive innovation opportunity: Build contact tracing apps with temporary data storage and automated deletion mechanisms to address privacy concerns and reassure users. ### Where This Applies - **Healthcare Technology:** Disruptive innovation opportunity: Develop advanced contact tracing tools and platforms that support healthcare professionals in detecting and responding to viral outbreaks more effectively. - **Data Privacy and Security:** Disruptive innovation opportunity: Create solutions that enhance data privacy and security in contact tracing apps to alleviate concerns and promote user acceptance. - **Government and Policy:** Disruptive innovation opportunity: Implement policies and regulations that balance public health needs with individual privacy rights in the use of contact tracing technology. ## Related on Trend Hunter - [Pandemic-Aware Event Apps](https://www.trendhunter.com/trends/event-apps.md) - [COVID-Monitoring Health Apps](https://www.trendhunter.com/trends/visible.md) - [Proactive Tracker Detection Apps](https://www.trendhunter.com/trends/detection-app.md) - [Comprehensive Privacy Smartphones](https://www.trendhunter.com/trends/cosmic-phone-lvl50.md) - [Period-Focused Privacy Features](https://www.trendhunter.com/trends/anonymous-mode.md) - [Privacy-Protecting Mobile Apps](https://www.trendhunter.com/trends/do-not-track-kids.md) - [Confidentiality-Centric Smartphones](https://www.trendhunter.com/trends/confidentiality-hightech-smartphone.md) - [Virus-Detecting Smartwatches](https://www.trendhunter.com/trends/virusdetecting-smartwatch.md) - [Customizable Friendship-Forging Apps](https://www.trendhunter.com/trends/iradius-networking-app.md)