# Employer Health Testing Programs Kroger Health COVIDCare Plus Supports Organization Wellness By Michael Hemsworth | Published 2020-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/covidcare-plus References: [drugstorenews](https://drugstorenews.com/kroger-health-rolls-out-covid-19-testing-program-employer-focus) & [kroger](https://www.kroger.com) The [Kroger Health COVIDCare Plus](https://www.trendhunter.com/trends/kroger-health-coupons) program is being launched by the grocer's healthcare division to help businesses and brands alike get back to daily business operations in the midst of the [COVID](https://www.trendhunter.com/trends/surescreen-diagnostics)-19 pandemic. The employer-focused program is centered around the brand's [COVID-19 Home Collection Kit](https://www.trendhunter.com/trends/indicaid-covid19flu-ab-home-test) that enables a person to perform a self-administered test and connect directly with a licensed healthcare provider for supervision. The program aims to help increase a company's ability to get employees tested to prevent spread and enhance peace of mind for everyone. President of Kroger Health Colleen Lindholz spoke on the Kroger Health COVIDCare Plus program saying, "We know testing continues to be a critical pillar in the fight against COVID-19. And yet, our country faces ongoing challenges to keep pace with demand. At Kroger Health, we are grateful to be part of the solution by providing employers with COVID-19 testing that has a short turnaround time. This is paramount to keeping American businesses open and people at work." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Remote Healthcare Testing:** The employer-focused COVIDCare Plus program enables remote, self-administered COVID-19 testing for employees, providing a disruptive innovation opportunity for the healthcare testing industry. - **Real-time Telehealth Supervision:** COVIDCare Plus connects individuals directly with licensed healthcare providers for real-time supervision during self-administered tests, presenting a disruptive innovation opportunity for the telehealth industry. - **Business Wellness Solutions:** The Kroger Health COVIDCare Plus program supports organizations in maintaining wellness by facilitating employee testing to prevent the spread of COVID-19, offering an opportunity for innovation in the wellness industry. ### Industries Being Reshaped - **Healthcare Testing:** The COVIDCare Plus program revolutionizes the healthcare testing industry by providing employers with an efficient solution for employee testing during the pandemic. - **Telehealth:** COVIDCare Plus leverages telehealth services to connect individuals with licensed healthcare providers, creating a disruptive innovation opportunity within the telehealth industry. - **Wellness:** The program's focus on employee testing and health supports highlights potential innovation opportunities in the wellness industry for businesses aiming to maintain a healthy workforce. ## Related on Trend Hunter - [Complimentary Health Test Kits](https://www.trendhunter.com/trends/athome-covid19-pcr-kits.md) - [Coupon Reward Vaccine Campaigns](https://www.trendhunter.com/trends/kroger-health-coupons.md) - [Produce-Focused Verified Savings Programs](https://www.trendhunter.com/trends/verified-savings-program.md) - [Virtual Health Test Platforms](https://www.trendhunter.com/trends/cue-health.md) - [Health-Conscious Grocery Programs](https://www.trendhunter.com/trends/harris-teeter.md) - [Virtual Retailer Diabetes Programs](https://www.trendhunter.com/trends/diabetes-program.md) - [Biomarker Testing Experiences](https://www.trendhunter.com/trends/hims-hers-labs.md) - [Home Blood Test Kits](https://www.trendhunter.com/trends/ro.md) - [High-Protein Grocery Debuts](https://www.trendhunter.com/trends/kroger-5.md)