# Low-Cost Virus Test Kits The Abbott BinaxNOW COVID-19 Test Offers Results within 15 Minutes By Michael Hemsworth | Published 2020-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/covid19-test References: [uncrate](https://uncrate.com/abbott-binaxnow-covid-19-test/) & [abbott](https://www.abbott.com/BinaxNOW-Test-NAVICA-App.html) The [Abbott](https://www.trendhunter.com/trends/abbott-libre-app) BinaxNOW COVID-19 test is a [low-cost healthcare solution](https://www.trendhunter.com/trends/dengue-home-test-kit) from the company that takes aim at [fast, effective virus testing](https://www.trendhunter.com/trends/onsite-pathogen-detection) to help contain the spread. The test is characterized by its credit card-sized design that uses specimens taken from a nasal swap in order to determine whether or not a person has the virus. The test is capable of delivering 97.1% and 98.5% accuracy rates for positive and negative results respectively, and works with the company's Novice app to provide users with a temporary health pass to let others know their status. The Abbott BinaxNOW COVID-19 test is priced at just $5 and is expected to be shipped in the tens of millions in September with 50 million per month expected to start being produced by early October. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Low-cost Healthcare Solutions:** Opportunity for companies to develop low-cost healthcare solutions to help contain the spread of viruses and other diseases. - **Fast and Effective Virus Testing:** Opportunity for companies to develop and market fast, accurate virus testing products such as the Abbott BinaxNOW COVID-19 test. - **Smart Health Apps:** Opportunity for companies to develop smart health apps such as Abbott's Novice app, which can provide users with temporary health passes. ### Who This Affects Most - **Healthcare Technology:** Companies in the healthcare technology industry can develop and market low-cost virus test kits, fast and effective virus testing products, and smart health apps. - **Pharmaceuticals:** Pharmaceutical companies can invest in the development of low-cost virus test kits and fast, accurate virus testing products. - **E-commerce:** Companies in the e-commerce industry can offer low-cost virus test kits and fast, effective virus testing products for online purchase and delivery. ## Related on Trend Hunter - [Three-in-One At-Home Health Tests](https://www.trendhunter.com/trends/indicaid-covid19flu-ab-home-test.md) - [Molecular Diagnostic Tools](https://www.trendhunter.com/trends/covidflu-test.md) - [In-Home STI Test Kits](https://www.trendhunter.com/trends/first-to-know-syphilis-test.md) - [Complimentary Health Test Kits](https://www.trendhunter.com/trends/athome-covid19-pcr-kits.md) - [Cutting-Edge Diagnostic Tools](https://www.trendhunter.com/trends/cuttingedge-diagnostic-tool.md) - [Eco-Friendly Covid Test Kits](https://www.trendhunter.com/trends/surescreen-diagnostics.md) - [Virtual Health Test Platforms](https://www.trendhunter.com/trends/cue-health.md) - [Respiratory Rapid Diagnosis Tools](https://www.trendhunter.com/trends/rapid-diagnosis-tool.md) - [At-Home Diagnostic Systems](https://www.trendhunter.com/trends/genhome.md)