# Political Lipstick Relief Efforts LipSlut Will Donate 100% of Profits to COVID-19 Relief Efforts By Ell Smith | Published 2020-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/covid19-relief References: [refinery29](https://www.refinery29.com/en-us/2020/03/9561655/lipslut-coronavirus-covid-19-donations) & [lipslut](https://lipslut.com/) The beauty brand LipSlut has announced that it will be donating 100% of its profits to [COVID-19 relief efforts](https://www.trendhunter.com/trends/disaster-relief-efforts). Major brands and independent labels are showing their continued support as the COVID-19 pandemic continues to spread across the globe. In an effort to help those affected by the virus, this [politically driven cosmetic label](https://www.trendhunter.com/trends/thrive-causemetics-and-beauty-2-the-streetz) will be donating its profits to charities such as No Kid Hungry and the CDC Foundation -- both of which aid those most likely to be impacted by COVID-19. In an official statement, founder Katie Sones said that "we want to set a loud and clear example. It’s important for Lipslut to get involved because it’s important for everyone to get involved. To get through this, we all have to do our part." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 45% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Socially Conscious Beauty Brands:** LipSlut's donation of 100% of profits to COVID-19 relief efforts highlights the demand for socially conscious beauty brands. - **Philanthropic Business Models:** LipSlut's decision to donate profits to COVID-19 relief efforts demonstrates the potential for philanthropic business models. - **COVID-19 Relief Collaborations:** Collaborative efforts such as LipSlut's partnership with No Kid Hungry and the CDC Foundation show the potential for COVID-19 relief collaborations. ### Industries Being Reshaped - **Beauty:** The beauty industry can use a socially conscious and philanthropic approach like LipSlut to help the COVID-19 pandemic relief efforts. - **Nonprofit:** Nonprofit organizations like No Kid Hungry and the CDC Foundation can harness the potential of collaborative philanthropy with brands such as LipSlut. - **Social Good:** The socially conscious and philanthropic approach of LipSlut can serve as an example to other industries on how social good can be integrated into business models. ## Related on Trend Hunter - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md) - [Charitable Lipcare Campaigns](https://www.trendhunter.com/trends/it-gets-better-project.md) - [Wildfire Relief Initiatives](https://www.trendhunter.com/trends/beauty-together.md) - [Emotional Health Cosmetics Initiatives](https://www.trendhunter.com/trends/its-okay-to-be-sensitive.md) - [Philanthropic Cosmetic Brand Initiatives](https://www.trendhunter.com/trends/kiehls-open-doors.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Clean Lip-Plumping Collections](https://www.trendhunter.com/trends/cherry-vanilla.md) - [Beauty Brand Community Initiatives](https://www.trendhunter.com/trends/thrive-causemetics-and-beauty-2-the-streetz.md) - [Social Good Healthcare Initiatives](https://www.trendhunter.com/trends/world-oral-health-day.md)