# OTC COVID-19 Tests The Ellume COVID-19 Home Test Has Been Approved by the FDA By Michael Hemsworth | Published 2020-12-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/covid19-home-test References: [drugstorenews](https://drugstorenews.com/fda-clears-first-otc-home-covid-19-test) & [ellumehealth](https://www.ellumehealth.com) The Ellume COVID-19 Home Test has been approved by the [FDA](https://www.trendhunter.com/trends/covidflu-test) as a new over-the-counter (OTC) solution for consumers that will enable them to perform testing for the namesake virus from home. The testing kit works by detecting fragments of protein of the SARS-CoV-2 virus using a [nasal swab](https://www.trendhunter.com/trends/rapid-diagnosis-tool) and is suitable for use on anyone as young as two years old. The connected design of the test will allow users to perform the test, relay the data to their smartphone via Bluetooth and provide results in 15 minus or less. Founder and CEO Dr. Sean Parsons spoke on the newly approved test saying, "As COVID-19 case numbers hit record highs, the world needs access to fast, affordable, easy-to-use home testing. Ellume’s COVID-19 Home Test delivers this important first line of defense – it can be widely available without the need for a prescription, enabling the [U.S.](https://www.trendhunter.com/trends/covid19-pill) to respond to the pandemic in its most urgent stage.” ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 71% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **OTC COVID-19 Testing:** The FDA approval of Ellume's at-home COVID-19 test kit marks a trend in the increasing popularity of over-the-counter COVID-19 testing. - **Connected Diagnostic Tools:** Ellume's connected at-home test kit highlights the trend towards diagnostic tools that sync with mobile devices to deliver quick, easy, and accurate results. - **Ease and Affordability of COVID-19 Testing:** The easy-to-use and affordable nature of Ellume's at-home test kit indicates a trend towards making COVID-19 testing accessible to all, especially in areas with a shortage of medical facilities. ### Where This Applies - **Healthcare:** Healthcare organizations can explore disruptive innovation opportunities such as developing user-friendly at-home testing kits to help expand access to COVID-19 testing to larger populations. - **Technology:** The trend towards connected diagnostic tools provides opportunities for technology companies to develop innovative solutions that offer quick and accurate results in real-time. - **Retail:** Retailers can take advantage of the trend of increasing popularity of over-the-counter COVID-19 testing by stocking their shelves with affordable test kit options. ## Related on Trend Hunter - [Three-in-One Rapid Health Tests](https://www.trendhunter.com/trends/athome-rapid-test.md) - [In-Home STI Test Kits](https://www.trendhunter.com/trends/first-to-know-syphilis-test.md) - [At-Home Diagnostic Systems](https://www.trendhunter.com/trends/genhome.md) - [Virtual Health Test Platforms](https://www.trendhunter.com/trends/cue-health.md) - [Molecular Diagnostic Tools](https://www.trendhunter.com/trends/covidflu-test.md) - [Complimentary Health Test Kits](https://www.trendhunter.com/trends/athome-covid19-pcr-kits.md) - [Cutting-Edge Diagnostic Tools](https://www.trendhunter.com/trends/cuttingedge-diagnostic-tool.md) - [Home Blood Test Kits](https://www.trendhunter.com/trends/ro.md) - [OTC Colon Cancer Tests](https://www.trendhunter.com/trends/colotest.md)