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# Minimalist Mod Fashion
The COVHERLab Spring 2012 Lookbook Presents '60s Demure Styles

By Meghan Young | Published 2011-10-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/covherlab-spring-2012
References: [fashionising](http://www.fashionising.com/clothing/b--covherlab-modern-minimal-12417.html) & [covherlab.blogspot](http://covherlab.blogspot.com/)

The '60s are back in full effect as demonstrated by the COVHERLab Spring 2012 lookbook.

This collection shows how fitting these retro looks are in the contemporary scene. The [mod styles](https://www.trendhunter.com/trends/vibrant-midcentury-modern) have been injected with a dose of minimalism, giving each design a timely look that will surely be replicated by fashionistas around the world. Shot by Marco Grisola, the COVHERLab Spring 2012 collection is titled 'Morse Code Signals.' Although crisp and colorful, there is also a muted vibe to the collection that gives each outfit a demure and timeless appeal. Utterly lady-like, the COVHERLab Spring 2012 collection employs some interesting cuts that are representative of the '60s era.

The [color-blocking fad](https://www.trendhunter.com/trends/reformation-spring-2025) is still alive and kicking as demonstrated by this intriguing collection.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 90% | Activity: 90% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Minimalist Mod Fashion:** Opportunity for fashion brands to incorporate retro styles with a minimalist twist.
- **Contemporary Retro Looks:** Opportunity for designers to create modern outfits inspired by the fashion of the '60s.
- **Color Blocking Fad:** Opportunity for designers to experiment with bold and contrasting colors in their collections.

### Where This Applies

- **Fashion:** Opportunity for fashion brands to innovate by combining retro fashion with minimalist elements.
- **Design:** Opportunity for designers to create unique and modern outfits inspired by the '60s.
- **Art:** Opportunity for artists to explore color blocking techniques in their artwork and incorporate them into the fashion industry.

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