# Luxury Jewelry Subscriptions Covett Launched Three New Jewelry Subscription Borrowing Services By Elena Rahman | Published 2021-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/covett References: [wallpaper](https://www.wallpaper.com/watches-and-jewellery/fine-jewellery-subscription-covett) & [cove.tt](https://cove.tt/) Covett is a shared ownership platform. The company recently launched three new jewelry subscription services to grant hassle-free jewelry options to consumers. Boasting luxury fine jewelry pieces, the subscription options allow consumers to co-own pieces at a fraction of their retail cost. The new tech-savvy fine jewelry subscription service provides customers with on-demand pieces from independent UK designers and branded pieces. Some featured brands include Leo Pizzo, [David Jerome](https://www.trendhunter.com/trends/david-gandy-duvet-robe), Massimo Izzo, 77 Diamonds, and vintage [Cartier](https://www.trendhunter.com/trends/luxury-jeweler). Covett aims to increase its selection range in the near future. Its main focus is on British and European designers such as Alive van Cal, Eva Gems & Jewels, and [Karen Phillips](https://www.trendhunter.com/trends/karen-millen-whitley-neill-dress) Jewellery. Customers can now choose between three subscription levels: Silver, Gold, and Platinum. Image Credit: Covett ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 80% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Jewelry Subscriptions:** The emergence of jewelry subscription services that offer luxury pieces at a fraction of their retail cost presents an opportunity for disruptive innovation in the jewelry industry. - **Shared Ownership Platforms:** The rise of shared ownership platforms for luxury items presents an opportunity for disruptive innovation in the sharing economy industry, especially for high-end products. - **Tech-savvy Jewelry Subscription Services:** The introduction of on-demand pieces from independent UK designers and branded pieces through tech-savvy jewelry subscription services presents an opportunity for disruptive innovation in the e-commerce industry. ### Sectors Adopting This - **Jewelry:** The emergence of luxury jewelry subscription services that offer shared ownership presents an opportunity for disruptive innovation in the jewelry industry. - **Sharing Economy:** The rise of shared ownership platforms for luxury items, such as jewelry, presents an opportunity for disruptive innovation in the sharing economy industry. - **E-commerce:** The introduction of tech-savvy jewelry subscription services that offer on-demand pieces from independent UK designers and branded pieces presents an opportunity for disruptive innovation in the e-commerce industry. ## Related on Trend Hunter - [Boutique Jewelry Concepts](https://www.trendhunter.com/trends/boutique-jewelry-concept.md) - [Men's Jewelry Rental Programs](https://www.trendhunter.com/trends/jewelry-rental-program.md) - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Accessible Luxury Goods Platforms](https://www.trendhunter.com/trends/zero-collective.md) - [Timeless Mocha-Mousse-Inspired Rings](https://www.trendhunter.com/trends/cove-fine-jewelry.md) - [Jewelry Rewards Initiatives](https://www.trendhunter.com/trends/mejuri-2.md) - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md) - [Sentimental Tarnish-Proof Jewelry](https://www.trendhunter.com/trends/katie-loxton.md) - [Healthcare-Inspired Jewelry Collections](https://www.trendhunter.com/trends/v-coterie.md)