# Fictitious Fashionista Profiles The Coveteur P'Trique Feature is Haute and Hysterical By Courtney Scharf | Published 2012-09-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/coveteur-ptrique-feature References: [thecoveteur](http://www.thecoveteur.com/Ptrique?utm_source=cc&utm_medium=email&utm_campaign=PTrique) & [thecoveteur](http://www.thecoveteur.com/) The Coveteur P'Trique feature is a hilarious piece that shows off a reflexive sense of humor not often seen in the fashion world. The Coveteur, a very successful blog known for profiling the closets of [famous people](https://www.trendhunter.com/trends/la-famiglia-collection), has been drawing in big views since its debut. This time, however, they decided to profile P'Trique, a made-up persona first featured in 'Sh*t Fashion Girls Say,' a satirical [YouTube](https://www.trendhunter.com/trends/paris-pups) video that went viral among fashionistas. Posing as a female style intern with a lot of attitude, P'Trique is a hysterically over-the-top character who conforms to a slew of stereotypes about the fashion crowd. Sure to get many laughs from readers, this feature is an ingenious and innovative move by The Coveteur. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Parody-personas:** Creating satirical, over-the-top personas as brand ambassadors could be a new way of engaging with consumers and garnering large-scale attention. - **Fashion Humor:** Injecting humor, jokes, and satire in the fashion industry content can be a unique approach to capturing millennials' attention in the age of short attention spans. - **Fictitious Profiles:** Developing made-up personas and brands in the fashion industry can be a disruptive way of conveying social, environmental, and political messages without alienating viewers. ### Who This Affects Most - **Fashion & Apparel:** Brands can experiment with satirical brand ambassadors in ad campaigns and social media profiles to showcase the lighter side of apparel and accessories. - **Media & Entertainment:** Satirical content creators can partner with fashion influencers to create hilarious, tongue-in-cheek content that resonates with young audiences on social media platforms. - **Marketing & Advertising:** Marketing gurus can leverage parody personas to create viral campaigns that generate buzz and increase brand awareness and loyalty. ## Related on Trend Hunter - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Pastry-Inspired Clutches](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md)