# Camouflaged Fitness Furnishings The Conceptual 'Covert Exercise Furniture' by Steven M. Johnson By Armida Ascano | Published 2010-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/covert-exercise-furniture References: [neatorama](http://www.neatorama.com/2010/10/15/covert-exercise-furniture/) & [patentdepending](http://www.patentdepending.com/Patent_Depending/Steven_M._Johnson.html) Steven M. Johnson strikes again with this conceptual 'Covert Exercise Furniture.' With a reputation for illustrations depicting hypothetical merchandise that would actually be very useful, Steven M. Johnson delivers the goods once again. This hand-drawn series of furniture/fitness machine hybrids shows people exercising on tricked-out interior pieces. A seemingly mundane lounge chair houses a fully functioning rowing machine, while a china cabinet is actually a treadmill. The artists' 'Covert Exercise Furniture' drawings are a product of a wild yet rational imagination and a hopeful future. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 28% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Fitness Furnishings:** The integration of furniture and exercise equipment provides an innovative solution for people to stay active at home. - **Disguised Exercise Machines:** The concept of camouflaging exercise machines within everyday furniture creates a discreet and space-saving fitness option. - **Functional Design Integration:** The incorporation of exercise equipment into practical furniture pieces demonstrates the potential for seamlessly blending functionality and aesthetics. ### Where This Applies - **Home Fitness:** The home fitness industry has an opportunity to develop and market hybrid furniture that combines exercise equipment and functional design. - **Furniture Manufacturing:** Furniture manufacturers can explore the production of disguised exercise machines to cater to the growing demand for compact and multi-functional home furnishings. - **Interior Design:** Interior designers can incorporate the concept of hidden exercise equipment into their projects, offering clients innovative and space-efficient solutions for an active lifestyle. ## Related on Trend Hunter - [Integrated Home Gym Systems](https://www.trendhunter.com/trends/ottogano.md) - [Design-Conscious Rowing Machines](https://www.trendhunter.com/trends/beam-rowing-machine.md) - [Modular Home Fitness Furniture](https://www.trendhunter.com/trends/trus-box.md) - [Stylish At-Home Workout Lines](https://www.trendhunter.com/trends/ikeas-home-workout.md) - [Stylish Space-Saving Exercise Bikes](https://www.trendhunter.com/trends/theo-exercise-bike.md) - [Decor-Matching Exercise Bikes](https://www.trendhunter.com/trends/around-spinning-bike.md) - [Smart Resistance Rowing Machines](https://www.trendhunter.com/trends/keep-rower-a1.md) - [Dynamic Moving-Illusion Furniture](https://www.trendhunter.com/trends/moving-furniture.md) - [Home Decor-Functional Workout Gear](https://www.trendhunter.com/trends/kenko.md)