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# Celebrity Female Empowerment Ads
The CoverGirl 'Girls Can' Campaign is Candid and Inspirational

By Farida Helmy | Published 2014-03-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/covergirl-girls-can
References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-pg-surges-olympic-finish-line-covergirls-girlscan-campaign-155912) & [covergirl](http://www.covergirl.com)

The new [CoverGirl](https://www.trendhunter.com/trends/covergirl-trublend) 'Girls Can' Campaign is not only star-studded but it sends an inspirational message to girls all over the world to do whatever they want and take charge of their lives.

Taking on the very powerful "Girls Can" statement, the ad features [influential women](https://www.trendhunter.com/trends/dove-and-sports-illustrated) like Queen Latifah, Sofia Vergara, Ellen DeGeneres, Pink, Katy Perry, Janelle Monae, Becky G and a successful hockey player who are all credible and confident in themselves and what they have chosen to pursue.

The CoverGirl 'GirlsCan' ad was created by Grey in New York to celebrate [female empowerment](https://www.trendhunter.com/trends/stay-ready), and it debuted during the Closing Ceremony of the Sochi Games.

"I heard that girls couldn't rap. I rap," says Queen Latifah in the ad. "Girls couldn't own their own businesses? I own my own business."

So yes, #GirlsCan.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 46% | Activity: 90% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Female Empowerment:** Opportunity for brands to tap into the growing demand for empowering messages to inspire and uplift women.
- **Celebrity Endorsement:** Using influential celebrities to promote products or messages can help increase brand recognition and appeal.
- **Inclusive Advertising:** Creating ads that feature diverse and relatable role models can resonate with a wider audience and drive brand loyalty.

### Sectors Adopting This

- **Beauty:** Opportunity for beauty brands to incorporate empowering messaging and diverse representation into their marketing campaigns.
- **Entertainment:** Entertainment industry can leverage celebrity endorsements to raise awareness for social causes and promote positive change.
- **Sports:** Sports brands can partner with successful athletes to champion gender equality and inspire young girls to pursue their dreams in sports.

## Related on Trend Hunter

- [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md)
- [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md)
- [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md)
- [Inspiring Women-Focused Campaigns](https://www.trendhunter.com/trends/computer-science-is-everything.md)
- [Shampoo Female Empowerment Ads](https://www.trendhunter.com/trends/lifebuoy.md)
- [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md)
- [Inclusive Beauty Campaigns](https://www.trendhunter.com/trends/judge-beauty.md)
- [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md)
- [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md)