# Refined Clean Beauty Foundations CoverGirl Clean Invisible Foundation Comes in a New Formula By Michael Hemsworth | Published 2024-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/covergirl-clean-invisible-foundation References: [drugstorenews](https://drugstorenews.com/covergirl-revamps-clean-invisible-foundation) & [covergirl](https://www.covergirl.com)  [CoverGirl](https://www.trendhunter.com/trends/clean-fresh-blurring-skin-tint) Clean Invisible Foundation is being re-introduced by the brand to provide a more refined product that meets the changing needs of today's consumer. The product now boasts a fragrance-free formulation with 100% natural pigments and comes packaged in a squeeze tube to allow for easier dispensing of every drop. The product comes in 24 shades and is rated to provide a soft focus effect on the skin that will smooth out texture, while also keeping skin hydrated during all-day wear. CoverGirl Clean Invisible Foundation is priced at $10 per tube and is being launched at [Walmart](https://www.trendhunter.com/trends/pretty-smart) and [Amazon](https://www.trendhunter.com/trends/covericious-ultimate-cover-cushion). The new and improved product is being promoted with a new campaign that pays homage to the brand's legacy in a fresh, modern way. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 73% | Activity: 87% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Fragrance-free Beauty:** The trend of fragrance-free beauty products is rising as consumers prioritize hypoallergenic and skin-sensitive solutions. - **Natural Pigment Innovation:** Advancements in natural pigments are enabling cleaner, more sustainable beauty products with vibrant and varied color offerings. - **Inclusive Shade Ranges:** Beauty brands are increasingly providing extensive shade ranges to cater to diverse skin tones and promote inclusivity. ### Where This Applies - **Clean Beauty:** The clean beauty industry is expanding, driven by consumer demand for non-toxic, eco-friendly products. - **E-commerce Beauty Retail:** E-commerce platforms are transforming beauty retail by offering consumers convenient access to a wide range of products online. - **Sustainable Packaging:** The push for sustainable packaging is gaining momentum as brands seek to reduce waste and appeal to environmentally conscious consumers. ## Related on Trend Hunter - [Soft Matte Skin-Tint Sunscreens](https://www.trendhunter.com/trends/clean-fresh-blurring-skin-tint.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md) - [Smoothing Skincare-Inspired Lipsticks](https://www.trendhunter.com/trends/covergirl-clean-lip-color.md) - [Micro-Fine Shimmer Bronzers](https://www.trendhunter.com/trends/loose-powder-bronzer.md) - [Skincare-Inspired Beauty Primers](https://www.trendhunter.com/trends/covergirl-trublend.md) - [Hydrating Jelly-Style Makeup Tints](https://www.trendhunter.com/trends/clean-fresh-jelly-water-tint.md) - [Beneficial Eyebrow Cosmetics](https://www.trendhunter.com/trends/covergirl-clean-fresh-brow.md) - [Single-Swipe Eye Makeups](https://www.trendhunter.com/trends/clean-eye-color-sticks.md) - [Lightweight Cushion Foundations](https://www.trendhunter.com/trends/lovb-lovb-cosmetics.md)