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# Targeted Insurance Ads
'CoverFox' Hunted Users to Bombard Them with Funny Insurance Reminders

By Erica Francis | Published 2016-08-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/coverfox
References: [adsoftheworld](http://adsoftheworld.com/media/online/coverfox_renew_your_insurance) & [coverfox](https://www.coverfox.com/)

Advertising agency [BBH](https://www.trendhunter.com/trends/devoured-campaign) in Mumbai created a new campaign for insurance company 'CoverFox.' The company wanted to shake things up when sending out renewal reminders to clients so it teamed up with [Google](https://www.trendhunter.com/trends/datadriven-marketing) to track down people who visited Coverfox's site. Instead of sending an email to these clients, who probably wouldn't read it, BBH found a new way to reach out to them -- using platforms CoverFox customers actually pay attention to, like [YouTube](https://www.trendhunter.com/trends/youtube-8). Targeted short commercials that couldn't be intercepted were set up to run right before a YouTube video played. These ads would continue for a few weeks until the customer renewed their insurance.

The concept for the campaign is a novel idea and creates a new way to send out reminders to customers. The flow of comedic short ads constantly keeps the company's brand in the forefront of its clients' minds.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 16% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Targeted Advertising:** Companies can use targeted advertising on platforms clients pay attention to as a way to stand out in a crowded market.
- **Innovative Customer Engagement:** Innovative customer engagement strategies can help businesses stay top of mind with their clients and boost customer loyalty.
- **Data-driven Marketing:** Data-driven marketing enables businesses to offer personalized experiences to their clients, increasing the effectiveness of their campaigns.

### Industries Being Reshaped

- **Insurance:** The insurance industry can benefit from using targeted advertising to reach out to clients and improve customer engagement.
- **Digital Advertising:** The digital advertising industry can help businesses create data-driven campaigns and reach a wider audience than traditional marketing methods.
- **Marketing and Advertising:** Marketing and advertising agencies can help businesses create innovative customer engagement strategies that create novel experiences for clients.

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