# Matcha-Covered Potato Chips Bourbon's Jaga Choco Grande Uji Matcha Unites Match, Chocolate & Chips By Laura McQuarrie | Published 2020-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/covered-potato-chips References: [soranews24](https://soranews24.com/2020/06/22/add-a-dash-of-kyoto-culture-to-your-daily-snack-with-uji-matcha-chocolate-covered-potato-chips/) & [atpress.ne.jp](https://www.atpress.ne.jp/news/215062) Bourbon's Jaga Choco Grande Uji Matcha is a unique snack that combines the flavors of [matcha green tea with chocolate](https://www.trendhunter.com/trends/lindt-tokyo-style-chocolate-matcha-strawberry) and potato chips to create an unusually flavored and textured treat. The product from the Japanese snack maker is reminiscent of the milk chocolate-coated Jaga [Coco](https://www.trendhunter.com/trends/coco-mango-bowl) potato chips called but these ones offer a different flavor experience and are said to share give times more chocolate than that popular product. Notably, the potato chips are covered in premium matcha, as Uji Matcha hails from Kyoto’s Uji City, also known as the capital of Japanese green tea. The salty and sweet combination promises to be especially appealing to those who love fries topped with chocolate sauce or chocolate snacks infused with crunchy potato chip pieces. Image Credit: Bourbon ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Matcha-infused Snacks:** Opportunity to create and market unique snacks that incorporate matcha green tea flavor in unexpected ways. - **Sweet and Salty Fusion:** Potential to develop products that combine sweet and salty flavors for an indulgent taste experience. - **Gourmet Snack Collaborations:** Chance to form partnerships between snack makers and gourmet brands to create high-end, innovative snack products. ### Sectors Adopting This - **Snack Food Industry:** Innovation opportunities for snack companies to diversify their product range by introducing unique flavor combinations like matcha and chocolate. - **Confectionery Industry:** Disruptive potential for confectionery companies to explore new sweet and salty flavor fusions in their chocolate-based products. - **Tea Industry:** Opportunity for tea brands to collaborate with snack makers and introduce matcha-infused snacks to tap into the growing matcha trend. ## Related on Trend Hunter - [Mess-Free Potato Chips](https://www.trendhunter.com/trends/future-of-potato-chips.md) - [Umami Matcha Latte Popcorns](https://www.trendhunter.com/trends/matcha-latte-popcorn.md) - [Edamame-Seasoned Snack Chips](https://www.trendhunter.com/trends/edamameflavored-potato-chips.md) - [Intense Matcha Soft Serves](https://www.trendhunter.com/trends/matcha-soft-serve.md) - [Tea-Branded Chocolate Bars](https://www.trendhunter.com/trends/hojicha-chocolate.md) - [Antioxidant-Packed Matcha Chocolates](https://www.trendhunter.com/trends/matcha-chocolate-bar.md) - [Potato Chive Chocolates](https://www.trendhunter.com/trends/mashed-potato-swirl.md) - [Decadent Matcha Cookies](https://www.trendhunter.com/trends/ef-and-be-bakehouse.md) - [Sake-Pairing Potato Chips](https://www.trendhunter.com/trends/wine-chips.md)