# Covered Cover Shoots Tallulah Morton For Velvet Magazine By Cowbag | Published 2009-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/covered-cover-shoots-tallulah-morton-for-velvet-magazine References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2008/12/tallulah-morton-parties-velvet.html) Models with hidden faces appear to be a growing [fashion sensation](https://www.trendhunter.com/trends/contemporary-femininity), and I like no editorial better than this shoot for Velvet Magazine featuring Tallulah Morton. For this [striking editorial shoot](https://www.trendhunter.com/trends/eva-green) by Marcus Ohlsson, Morton wraps her head in cloths of different colours. I really, really like this - it provides a sensuous, stylish set of photographs which will undoubtedly stand the test of time. **Implications** - With individuals being continuously saturated with graphics and products in current society, [keeping certain elements out of reach](https://www.trendhunter.com/trends/ikea-hides-price) for consumers will increase their purchasing desire. This covered shoot uses this tactic and the result is provocative and attention-grabbing. Businesses should consider how to hold back small details to keep their customers wanting more. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Hidden Face Models:** Models covering their faces creating striking fashion editorials. - **Sensory Deprivation Marketing:** Limiting the exposure of certain elements to increase consumer desire and purchasing intent. - **Provocative Advertising:** Using provocative and attention-grabbing tactics in advertising to stand out in a saturated market. ### Industries Being Reshaped - **Fashion Photography:** Exploring new and creative ways to capture fashion editorials using unconventional methods. - **Advertising and Marketing:** Using sensory deprivation and provocative tactics to create attention-grabbing campaigns that resonate with consumers. - **Fashion Design:** Incorporating hidden elements or features into fashion designs to create intrigue and desire for consumers. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md)