# Curated Paint Shops The Eco Paint Brand 'Cover Story' Opens a Curated Paint Boutique By Francesca Mercurio | Published 2021-10-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cover-story-1 References: [dezeen](https://www.dezeen.com/2021/10/11/cover-story-plastic-free-paint-shop-helsinki/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+dezeen+%28Dezeenfeed%29)  Cover Story, the [plastic-free paint company](https://www.trendhunter.com/trends/limewash), has opened a [curated paint boutique](https://www.trendhunter.com/trends/target-soho-store). Designed by interior designer Linda Bergroth, the new Cover Story Paint Studio is located in Helsinki and differs from traditional paint shops found in hardware stores. The new store offers a curated collection of 32 colors, all of which have been specifically chosen for their suitability to Nordic light conditions. The shop also features limited-edition paint ranges by guest designers. Linda Bergroth explains, "the space was originally designed to be a showroom and office, but as the amount of interest from designers and private customers has grown over time, it is serving now more as a showroom and pick up point for paint." The Cover Story Paint Studio offers a unique shopping experience and [eco-conscious paint alternatives](https://www.trendhunter.com/trends/unpaint). Image Credit: Cover Story ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 54% | Activity: 38% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Curated Paint Shops:** The emergence of curated paint shops that offer a unique and personalized paint shopping experience - **Eco-friendly Paints:** The increasing popularity of using eco-friendly paints as an alternative to traditional paints - **Limited-edition Paint Ranges:** The trend of showcasing limited-edition paint ranges by guest designers in curated paint shops ### Industries Being Reshaped - **Interior Design Industry:** The interior design industry can benefit from incorporating curated paint shops to offer a unique and personalized shopping experience - **Paint Manufacturing Industry:** The paint manufacturing industry can benefit from producing a wider range of eco-friendly paints to cater to the growing demand of eco-conscious consumers - **Retail Industry:** The retail industry can benefit from adopting the trend of showcasing limited-edition paint ranges in their stores for added variety ## Related on Trend Hunter - [Sleek Pollution-Reducing Paints](https://www.trendhunter.com/trends/ecos-1.md) - [Eco-Friendly Paint Deliveries](https://www.trendhunter.com/trends/coat-paints.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Worldly Paint Collections](https://www.trendhunter.com/trends/paint-collection-for-men.md) - [Balanced Office Facilities](https://www.trendhunter.com/trends/airpurifying-paint.md) - [Expertly Curated Color Palettes](https://www.trendhunter.com/trends/2025-color-collection.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Green Cosmetics Concept Stores](https://www.trendhunter.com/trends/innisfree-store.md) - [Upcycled Beauty Retail Interiors](https://www.trendhunter.com/trends/beauty-retail1.md)