# Nostalgic Surfer Editorials Cover Man's Easy Summer Story is Inspired by 90s Grunge Styling By Jana Pijak | Published 2014-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cover-man References: [thefashionisto](http://www.thefashionisto.com/model-erik-andersson-takes-casual-summer-cover-man/) & [thefashionisto](http://www.thefashionisto.com) The 'Easy Summer' editorial for Cover Man features Swedish model Erik Andersson who channels a grunge surfer in the shoot. Erik is captured by photographer Philip Messman's lens and outfitted by wardrobe stylist Oliver Fussing. Sporting a range of cool casuals, the model pulls off denim-on-denim pairings, summery statement tees and paisley bandana prints that are reminiscent of the 90s. With the popular return of 90s-inspired styling, the fashion industry is gaining a new-found appreciation for nostalgia. Cover Man's 'Easy Summer' editorial shines a light on relaxed and youthful wardrobe staples that are elegant and effortlessly cool. The publication's latest fashion story is lensed amidst a beautiful outdoor setting and captures stunning views of a natural landscape that includes flower meadows and beach horizons. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia Fashion:** The return of 90s-inspired styling is disrupting fashion trends, creating a new market for nostalgic fashion items. - **Outdoor Photoshoots:** The popularity of outdoor settings for photoshoots is disrupting the traditional studio setup, creating new opportunities for photographers and models. - **Relaxed Styling:** The trend towards comfortable, casual fashion staples is disrupting the traditional formal wardrobe, creating a market for relaxed and effortless styling. ### Where This Applies - **Fashion:** The fashion industry has the opportunity to capitalize on the growing interest in nostalgic fashion and the demand for relaxed and effortless styling. - **Photography:** Photographers now have the opportunity to explore new settings and embrace the trend of outdoor photoshoots to capture stunning imagery. - **Modeling:** Models now have the opportunity to showcase their versatility by adopting the relaxed and effortless styling trend that is currently gaining popularity. ## Related on Trend Hunter - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md)