# Cotton Candy Updos Gertrud Hegelund Sizzles in Cover Magazine February 2011 Editorial By Chalaine Mantha | Published 2011-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cover-magazine-february-2011 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/01/editorial-gertrud-hegelund-by-andreas-öhlund-for-cover-magazine-february-2011.html) & [cover.dk](http://www.cover.dk/) Gertrud Hegelund looks stunning for this Cover Magazine February 2011 editorial photographed by Andreas Ohlund. With her messy mane, Hegelund flaunts [brightly colored nails](https://www.trendhunter.com/trends/aging-disgracefully-collection), [pretty spring colors](https://www.trendhunter.com/trends/femininity-in-bloom) and a [fierce leather mini](https://www.trendhunter.com/trends/hm-x-glenn-martens). Gertrud Hegelund easily transforms from soft and pretty to rockin' and edgy. Be sure to check out more shots from the Cover Magazine February 2011 editorial in the gallery above. **Implications** - As fashion moves away from a simple and classical aesthetic, bold and bright looks are taking over. Statement-making pieces are the choice among couture-craving consumers. Instead of blending in with subdued styles, the modern day fashionista is looking to stand out from the crowd with unique designs. With such a demand to be different, the creativity among fashion companies will be pushed even further. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 81% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Bold and Bright Fashion:** Fashion companies have the opportunity to create statement-making pieces as consumers seek to stand out from the crowd with unique and standout designs. - **Creativity in Fashion:** The demand for unique and different designs pushes fashion companies to be more creative in their offerings. - **Move Away From Classical Aesthetic:** As fashion trends shift, there is a move away from simple and classical aesthetics towards bold and bright looks. ### Industries Being Reshaped - **Fashion:** Fashion companies have the opportunity to capitalize on the demand for bold and unique designs. - **Beauty:** The beauty industry can align with the trend of bold and bright looks, offering complementary products and services. - **Photography:** Photographers can explore creative ways to capture and showcase the bold and bright fashion trend in editorials and campaigns. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Danish Pastry-Inspired Furniture](https://www.trendhunter.com/trends/sweet-art-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)