# Rocker Mindset Editorials The Cover Magazine 'Attitude' Shoot Stars an Edgy Iselin Steiro By Meghan Young | Published 2012-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cover-magazine-attitude References: [fashiongonerogue](http://fashiongonerogue.com/iselin-steiro-hasse-nielsen-cover-magazine-74/) & [cover.dk](http://www.cover.dk/) The Cover Magazine ‘Attitude’ editorial is all about having a [rocker mindset](https://www.trendhunter.com/trends/the-october-collection). Carefree and moody, the expressions and emotions are easily exchanged. Granted, the [edgy ensembles](https://www.trendhunter.com/trends/day-3-capsule-2) help the model embrace her inner rock-and-roll goddess. There is also a [sexy sophistication](https://www.trendhunter.com/trends/contemporary-femininity) to every other look that adds another dimension to the entire editorial. Lensed by Swedish photographer Hasse Nielsen, the Cover Magazine Attitude editorial is at once daring and demure. It stars model Iselin Steiro. The Norwegian beauty was styled by Emlie Johansson. The Swedish stylist, who hails from Boras, clad her in a range of revealing outfits that alternate between casual and chic to sensual and sophisticated. Johansson pulled pieces from fashion labels such as Alexander Wang, Prada, Hugo Boss and Lacoste. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 70% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Rocker Mindset Fashion:** Opportunities for disruptive innovation in the fashion industry by designing edgy, carefree, and moody ensembles that embrace the inner rock-and-roll goddess. - **Daring and Demure Editorials:** Opportunities for disruptive innovation in the photography industry by creating photo shoots that capture both daring and demure expressions and emotions. - **Sexy Sophistication in Fashion:** Opportunities for disruptive innovation in the fashion industry by incorporating sexy sophistication into looks, adding another dimension to editorial shoots. ### Where This Applies - **Fashion:** Opportunities for disruptive innovation in the fashion industry by designing edgy, carefree, and moody ensembles that embrace the inner rock-and-roll goddess. - **Photography:** Opportunities for disruptive innovation in the photography industry by creating photo shoots that capture both daring and demure expressions and emotions. - **Editorial:** Opportunities for disruptive innovation in the editorial industry by incorporating sexy sophistication into looks, adding another dimension to editorial shoots. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Music Magazine Cover NFTs](https://www.trendhunter.com/trends/rolling-stone.md)