# Girl-On-Girl Editorials Karmen Pedaru and Abbey Lee Kershaw Heat Up Numero By Going Like Sixty | Published 2009-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cover-affair-karmen-pedaru-and-abbey-lee-kershaw-sex-up-numero References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2009/04/deception-karmen-abbey-heat-up-numéro-korea.html) Two of the hottest models, Karmen Pedaru and Abbey Lee Kershaw, are setting the May issue of Numero Korea aflame. The editorial, titled 'Deception,' pits the two in a steamy encounter shot by photographer Mariano Vivanco. The Australia-born Abbey Lee Kershaw is 22 and lives in New York, while 19-year-old Karmen Pedaru, from the Republic of Estonia, has been marked as a rising star among [top models](https://www.trendhunter.com/trends/star-studded). **Implications** - For a company in need of immediate brand attention, [sexually charged advertising](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) is one of the most effective forms of marketing. By creating a buzz and controversy around the marketing, the company instantly increases [brand awareness](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) by becoming a water-cooler discussion topic. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 81% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sexually Charged Advertising:** Opportunity for companies to create buzz and controversy around their marketing to increase brand awareness. - **Editorial Photography:** Potential for photographers to explore steamy and visually captivating concepts in their work. - **Rising Star Models:** Opportunity for fashion industry to discover and showcase fresh talent like Karmen Pedaru and Abbey Lee Kershaw. ### Sectors Adopting This - **Marketing and Advertising:** Companies can leverage sexually charged advertising to garner immediate brand attention. - **Photography:** Photographers can experiment with steamy and visually captivating concepts in their editorial work. - **Fashion:** Fashion industry can identify and promote rising star models like Karmen Pedaru and Abbey Lee Kershaw. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md)