# Nautical-Themed Lookbooks Coven Spring 2013 Focuses on the Chic Sailor Lifestyle By Erin Fox | Published 2012-10-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coven-spring-2013 References: [trendland](http://trendland.com/coven-springsummer-2013-campaign/) & [coven.br](http://www.coven.com.br/start.html) The Brazilian fashion line created a fantastic array of [nautical-themed apparel](https://www.trendhunter.com/trends/set-sail) for the Coven Spring 2013 lookbook. Mixing the South American East Coast vibe clothing with a sailor-esque setting leaves the lookbook feeling authentic and pure. Photographer Gustavo Marx beautifully captures the simplicity of relaxation and the coveted ideology of vacation. Models Debora Muller and Lovani Pinnow beautifully capture the essence of the [minimalist nautical lifestyle](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) in just a couple snaps of camera. By focusing the camera on certain angles, Marx is able to draw attention to certain prints and clothing styles. The white background brings attention to the colorful foreground on each shot, enhancing the beauty of the clothing. From [simple prints](https://www.trendhunter.com/trends/fioretta) to Mary Katrantzou-inspired ones, the line resembles the likes of a high fashion brand and print masters. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 56% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Nautical-themed Fashion:** There is an opportunity for fashion designers to create nautical-themed clothing lines. - **Vacation Aesthetics:** Travel and tourism companies can market vacation aesthetics by focusing on minimalist and relaxing themes. - **Print-focused Lookbooks:** There is a trend towards using creative prints in lookbooks and catalogs to make clothing lines stand out. ### Who This Affects Most - **Fashion Industry:** Fashion line can create clothing collections and lookbooks inspired by nautical lifestyles. - **Travel and Tourism Industry:** Vacation packages and resorts can incorporate minimalist and relaxing themes in their advertisements and aesthetics. - **Printing and Publishing Industry:** There is a growing demand for creative print designs in lookbooks and catalogs, providing opportunities for printing and publishing companies. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Coastal Utility Wear](https://www.trendhunter.com/trends/nanamica-springsummer-2026.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Coastal-Inspired Activewear Drops](https://www.trendhunter.com/trends/set-sail.md) - [Sailing Race-Inspired Fashion Capsules](https://www.trendhunter.com/trends/americas-cup-barcelona.md)