# Locally Sourced Kombucha Teas The Brand Cove Kombucha Was Created Out of a Fermentation Experiment By Mishal Omar | Published 2017-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cove-kombucha References: [thechronicleherald](http://thechronicleherald.ca/artslife/1442442-fermented-foods-for-better-gut-health-on-the-rise-in-n.s) & [petes](http://petes.ca/cove-kombucha/) The tea brand [Cove Kombucha](https://www.trendhunter.com/trends/cove-gut-healthy-soda) was created by Ryan MacLellan, who once experimented with creating [fermented beverages](https://www.trendhunter.com/trends/organic-drink-mixes) from scoby and decided to turn it into a business. MacLellan fell in love with the process of creating kombucha teas, and thus Cove Kombucha was born. The beverage collection features ingredients that are locally sourced, and offers a dynamic range of flavors. These flavors include Concord Grape, Orange Ginger, Blueberry Pomegranate, Mango Turmeric, and Strawberry Hibiscus. Not only are the beverages flavorful, but their small-batch nature and fermented base makes them well-suited for those interested in improving or maintaining their digestive health. Cove Kombucha's ability to offer a wide range of flavors and gut-healthy products makes the brand ideal for health conscious consumers. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Locally Sourced Beverages:** Opportunity for businesses to capitalize on the growing demand for locally sourced food and drinks by offering a wide range of flavorful options. - **Fermented Beverages:** Disruptive innovation opportunity for businesses to experiment with creating new and unique fermented beverage products. - **Digestive Health Products:** Market potential for businesses to develop and promote gut-healthy products that improve or maintain digestive health. ### Where This Applies - **Tea Industry:** Tea companies can explore the trend of locally sourced beverages and develop new kombucha tea flavors using local ingredients. - **Food and Beverage Industry:** Opportunity for food and beverage companies to create new fermented beverage products and cater to health conscious consumers. - **Wellness Industry:** Businesses in the wellness industry can tap into the trend of digestive health products and offer gut-healthy beverages as part of their offerings. ## Related on Trend Hunter - [Functional Gut-Friendly Sodas](https://www.trendhunter.com/trends/cove-gut-healthy-soda.md) - [Vibrant Botanical Canned Cocktails](https://www.trendhunter.com/trends/kove-1.md) - [Sessionable Canned Kombuchas](https://www.trendhunter.com/trends/koe.md) - [Botanical Kombucha Blends](https://www.trendhunter.com/trends/whalebird-kombucha.md) - [Seaweed-Infused Kombuchas](https://www.trendhunter.com/trends/seaweed-fermented-beverage.md) - [Functional Flavor Canned Kombuchas](https://www.trendhunter.com/trends/spraga-kombucha.md) - [Mystical Fermentation Beverages](https://www.trendhunter.com/trends/moon-juice-kombucha.md) - [Authentic Boozy Craft Kombuchas](https://www.trendhunter.com/trends/craft-kombucha.md) - [Savory Indian Kombuchas](https://www.trendhunter.com/trends/umami-brew.md)