# User-Centric Cosmetic Websites CoValene Laboratories Revamped its Site for Customer Satisfaction By Elena Rahman | Published 2022-02-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/covalence-laboratories References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2022-02-01/covalence-laboratories-redesigns-website/) & [covalence](https://covalence.com/) CoValence Laboratories creates proven formulas for [skincare and pharmaceutical products](https://www.trendhunter.com/trends/revision-skincare). Recently, the company revamped its website to offer a better user experience and encourage customer satisfaction. CoValence aims to create company transparency for its consumers with a [user-friendly online presence](https://www.trendhunter.com/trends/designs-for-health1). The [new website](https://www.trendhunter.com/trends/corporate-website) will allow customers to find information about the company's products and services to make informed decisions. In addition, the website's navigation has been updated to create a more intuitive and engaging experience. Website browsers can search through the Products, Capabilities, News, Who We Are, and Cosmetic Actives tabs for information on CoValence Laboratories. Overall, the brand aims to maintain a focus on its mission to provide the best possible experience for its customers. Image Credit: CoValence Laboratories ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 18% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **User-centric Website Design:** Companies are prioritizing website design that focuses on customer satisfaction and ease of use, leading to an increase in demand for user-centric website design services. - **Online Transparency:** Businesses are embracing online transparency as a way to build trust with customers, leading to a trend of companies revamping their websites to offer more information about products and services. - **Engaging Navigation:** Businesses are focusing on creating engaging website navigation as a way to keep customers on their site longer and improve the overall user experience, leading to a demand for website design services that prioritize navigation design. ### Where This Applies - **Website Design:** As businesses revamp their websites to prioritize customer satisfaction and transparency, there is a growing demand for website design services that focus on user-centric design, online transparency, and engaging navigation. - **Skincare:** As companies in the skincare industry prioritize transparency and customer satisfaction, there is a trend towards revamping websites to provide more information about products and their manufacturing processes to build customer trust. - **Pharmaceuticals:** As companies in the pharmaceutical industry aim to improve customer experience and provide more transparency, there is an opportunity for website design services to build user-friendly interfaces that better inform customers about products and services. ## Related on Trend Hunter - [Enhanced Brand Websites](https://www.trendhunter.com/trends/waring.md) - [Premium Private Label Cosmetics](https://www.trendhunter.com/trends/onoxa-skincare-products.md) - [Potent Science-Backed Skincare](https://www.trendhunter.com/trends/acure-skincare.md) - [High-Performance Cosmetic Lines](https://www.trendhunter.com/trends/clariant.md) - [Skincare Research Hubs](https://www.trendhunter.com/trends/the-ordinary-white-papers.md) - [Canadian Beauty Company Rebrands](https://www.trendhunter.com/trends/vasanti-cosmetics-unveils.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Redesigned Functional Supplement Websites](https://www.trendhunter.com/trends/designs-for-health1.md) - [Revamped Packaging Brand Websites](https://www.trendhunter.com/trends/macpac.md)