# Garment-Like Sculptural Shops Seoul's Christian Dior Couture Store Mimics the Designer's Clothing By Cadhla Gray | Published 2015-10-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/couture-store References: [dezeen](http://www.dezeen.com/2015/10/08/dior-fashion-boutique-store-seoul-south-korea-fibreglass-christian-de-portzamparc-architecture-interior-design-peter-marino/) & [dior](http://www.dior.com/diormag/en_gb/suggest/architecture) Dior's latest couture store is the center of attention in Seoul, with sky-high flowing panels that look like the delicate white dress of a giant. Located in the middle of the Gangnam shopping district, this elaborate brick and mortar design stands out from the rest of the perfectly rectangular storefronts, each aligned carefully with the city streets. Architects Christian de Portzamparc and Peter Marino mimicked the flowing soft white clothing that Christian Dior is known for. It is made of 20 meter high fiberglass panels, shooting upwards with delicate curves, making it a stunning building without feeling overpowering or aggressive. Within the new couture store there is also a spiral staircase, gallery and cafe, giving shoppers a pleasant experience to enjoy within the stunning architecture. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 57% | Activity: 16% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Sculptural Architecture:** There is an opportunity to incorporate nature-inspired flowing elements in building designs. - **Innovative Storefront Design:** There is potential for unique and artistic storefronts to attract customers and increase brand awareness. - **Multi-functional Spaces:** There is room for the integration of additional amenities, such as a gallery or cafe, to enhance the in-store shopping experience. ### Who This Affects Most - **Fashion:** Fashion brands can experiment with incorporating design elements from their clothing into their store designs to highlight their brand's unique style. - **Architecture:** Architects can explore the potential for innovative and eye-catching storefront designs to add character to urban landscapes. - **Retail:** Retail brands can consider adding additional amenities to their storefronts in order to enhance the customer experience. ## Related on Trend Hunter - [Rippled Facade Luxe Retailers](https://www.trendhunter.com/trends/dior-store-2.md) - [Luxe Fashion-House Concept Stores](https://www.trendhunter.com/trends/gold-house.md) - [Fashion House Showroom Designs](https://www.trendhunter.com/trends/kot-architects.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Cozy Luxury Brand Showrooms](https://www.trendhunter.com/trends/luxury-brand-showroom.md) - [Flagship Spa-Equipped Fashion Retailers](https://www.trendhunter.com/trends/house-of-dior-new-york.md) - [Artfully Inspired Fashion Retailers](https://www.trendhunter.com/trends/loewe-branch.md) - [Zen-Like Shopping Malls](https://www.trendhunter.com/trends/zenlike-shopping-mall.md) - [Flagship Store Designs](https://www.trendhunter.com/trends/stocker-lee-architetti.md)