# Social Shopping Sites Couture Society Combines Online Shopping With Social Networking By Katherinev123 | Published 2009-12-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/couture-society References: [couturesociety](http://couturesociety.com) Sometimes, shopping isn’t so much about buying stuff (I said, sometimes) as much as it is about social interaction. There’s nothing better than gossiping and catching up with good friends while browsing through clothing racks. Enter [Couture Society](https://www.trendhunter.com/trends/couture-technologies), an online social shopping site that basically lets you shop and socialize—all virtually. Offering major retailers including Bloomingdales, ShopBop, BlueFly, Macy’s and Saks 5th Ave, Couture Society allows users to search and browse through their favorite brands’ offerings all the while interacting with friends online. As users shop, they can build wish lists, put their faves on their personal style profiles, and share their fashion finds and opinions with friends using a built-in chat function or via [Facebook](https://www.trendhunter.com/trends/facebook1) or [Twitter](https://www.trendhunter.com/trends/twitter-shops). Now there’s no more reason to leave the house! ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Social Shopping:** Couture Society combines online shopping with social networking, paving the way for social shopping experiences. - **Virtual Interaction:** Couture Society allows users to virtually shop and socialize with friends, opening up opportunities for virtual social interactions during shopping. - **Personalized Shopping Experience:** Couture Society lets users build wish lists and personal style profiles, enhancing the personalized shopping experience with tailored fashion recommendations. ### Who This Affects Most - **E-commerce:** Couture Society's integration of online shopping and social networking presents disruptive innovation opportunities in the e-commerce industry. - **Fashion Retail:** Couture Society's collaboration with major retailers offers disruptive innovation opportunities in the fashion retail industry by combining shopping and socializing in one platform. - **Social Media:** Couture Society's integration with Facebook and Twitter enables disruptive innovation opportunities in the social media industry through seamless sharing of fashion finds and opinions. ## Related on Trend Hunter - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [Social Commerce Apps](https://www.trendhunter.com/trends/gist.md) - [Social Shopping Apps](https://www.trendhunter.com/trends/locker.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [AI-Powered Shopping Experiences](https://www.trendhunter.com/trends/moodboardinspired-shopping.md) - [Social Networking Hubs](https://www.trendhunter.com/trends/internet-social-caf.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md)