# Couture-Inspired Cars The Saab Fashionista Evokes Karl Lagerfeld & Chanel Style By TopDog | Published 2009-05-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/couture-inspired-cars References: [themotorreport.au](http://www.themotorreport.com.au/29193/saab-fashionista-concept-volt-hybrid-platform-reimagined/) & [maymdesignrbonmade](http://maymdesign.carbonmade.com/projects/2140803) The [Saab](https://www.trendhunter.com/trends/saab-aerostream) Fashionista is the ultimate hybrid auto concept of French college Creapole-ESDI student and aspiring auto designer Mayeul Walser. Karl Lagerfeld and ‘Chambre Syndicale de la Haute Couture’ member Chanel are the inspirations for Mayeul Walser’s Saab Fashionista 2+2 sports coupe. Walser’s goal was to merge futuristic sci-fi with haute couture fashion icons. Beyond its modern and provocative design, The Saab Fashionista is based on the [Chevrolet](https://www.trendhunter.com/trends/volvo-xc) [Volt](https://www.trendhunter.com/trends/volt-alpine) powertrain. **Implications** - In the last few years, there has been a shift in consumer psyche, with many wanting to support companies that create products beneficial for the environment. One way a company can capitalize on this is by investing in eco-friendly products that they can explicitly market as Green. This will engender goodwill for the brand among eco-conscious shoppers and the enviro-media. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 57% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Eco-friendly Products:** Investing in eco-friendly products that can be marketed as Green can capitalize on the growing consumer desire to support environmentally conscious companies. - **Futuristic Design:** The fusion of futuristic sci-fi with haute couture fashion icons presents disruptive innovation opportunities for the automotive industry. - **Consumer Psyche Shift:** The shift in consumer mindset towards supporting environmentally beneficial products creates opportunities for brands to develop and promote sustainable offerings. ### Who This Affects Most - **Automotive:** The automotive industry can explore disruptive innovation through the integration of futuristic design elements inspired by high fashion. - **Fashion:** Fashion brands can collaborate with automobile manufacturers to create couture-inspired vehicle designs for a niche market. - **Green Products:** Companies investing in eco-friendly products can tap into the growing consumer demand for environmentally sustainable options. ## Related on Trend Hunter - [Contoured Limousine-Like Supercars](https://www.trendhunter.com/trends/saab-aerostream.md) - [Auto-Inspired Luxury Fashion Collections](https://www.trendhunter.com/trends/sergio-hudson.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Collaborative Custom Car Designs](https://www.trendhunter.com/trends/model-a7l.md) - [Fashion Designer City Cars](https://www.trendhunter.com/trends/fiat-500e-x-giorgio-armani.md) - [Dynamic Silhouette Car Concepts](https://www.trendhunter.com/trends/mercedes-dresscode-concept.md) - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md) - [Retro-Futuristic Sports Cars](https://www.trendhunter.com/trends/nebula-928.md) - [Fashion Designer-Visionary Cars](https://www.trendhunter.com/trends/gclass-past-ii-future.md)