# Couture Hospitality Uniforms The Hotel Missoni Edinburgh Outfits Staff in Missoni Gear By Christina Butty | Published 2009-08-01 | World Source: Trend Hunter, https://www.trendhunter.com/trends/couture-hotel-uniforms-the-hotel-missoni-edinburgh-outfits-staff-in-actual References: [hotelchatter](http://www.hotelchatter.com/story/2009/6/3/1679/04029/hotels/Hotel_Missoni_Edinburgh_Now_Open_to_Missonis_Opens_to_Public_Next_Week) & [hotelmissoni](http://www.hotelmissoni.com/) If you are visiting Edinburgh and need lodging, I’m sure you’ll be very happy in The Hotel Missoni Edinburgh. This is the first hotel in what the fashion family is hoping will be a series. The next hotel is scheduled to be in Kuwait. I like how The Hotel Missoni Edinburgh has taken care to make every detail is cohesive with the [fashion brand](https://www.trendhunter.com/trends/soparis), right down to the waiter’s aprons. **Implications** - Consumers are looking for ways to inject some sort of [luxury into their lives](https://www.trendhunter.com/trends/kat-florence-hotel). Products that are exclusive in nature are appealing to those who desire an element of prestige in their daily lives. Companies trying to increase their value on the market could come out with more items like this. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 67% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Luxury Uniforms:** There is an opportunity to create more exclusive and cohesive uniforms for luxury hotels and restaurants, providing an element of prestige for the staff. - **Fashion-inspired Hospitality:** Hotels and restaurants could collaborate with fashion brands to infuse their establishments with a new level of sophistication and style. - **Branded Interior Design:** Luxury brands could expand into the hospitality industry by offering branded interior design services to hotels and restaurants. ### Where This Applies - **Luxury Hospitality:** Luxury hotels and high-end restaurants can set themselves apart by providing exclusive, fashion-inspired uniforms for their staff. - **Fashion:** Fashion brands can expand their reach by collaborating with hotels and restaurants to create cohesive and stylish interiors and uniforms. - **Interior Design:** Interior design firms can offer branded design services to hotels and restaurants, providing a new level of sophistication and luxury. ## Related on Trend Hunter - [Rooftop Pool Pop-Ups](https://www.trendhunter.com/trends/htel-swexan-x-missoni.md) - [Luxury Hotel Fashion Capsules](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout.md) - [Ultra Luxury Hotel Expansions](https://www.trendhunter.com/trends/rocco-forte-house.md) - [Hotel-Inspired Bridal Collections](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture.md) - [Luxury Branded Hotels](https://www.trendhunter.com/trends/post-hotel-residences.md) - [Heavily Patterned Hospitality Designs](https://www.trendhunter.com/trends/beach-clubs.md) - [Hotel-Inspired Apparel Collabs](https://www.trendhunter.com/trends/sporty-rich1.md) - [Luxe Whimsical Resort-Style Apparel](https://www.trendhunter.com/trends/st-regis-x-vilbrequin.md) - [Hotel-Inspired Home Scenting Products](https://www.trendhunter.com/trends/hotel-collection.md)