# Suspended Supermodel Editorials Rosie Huntington-Whiteley Poses in Couture Gowns Upside Down By M | Published 2016-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/couture-gown References: [fashiongonerogue](http://www.fashiongonerogue.com/rosie-huntington-whiteley-hunger-magazine-2016-photos/) & [hungertv](http://www.hungertv.com/) Supermodel and entrepreneur Rosie Huntington-Whiteley stars in an editorial cover shoot for Hunger Magazine and channels an elegant and luxe aesthetic in a series of [couture gowns](https://www.trendhunter.com/trends/la-robe-ketchup) while hanging suspended upside down. The unconventional poses offer a unique way to look at the garments as they hang and drape in unconventional positions with much more dynamic movement. The illustrations capture a sense of motion while highlighting the shapes and fabrics used to create the dresses. The Hunger Magazine shoot focuses on a [dark and mysterious couture aesthetic](https://www.trendhunter.com/trends/alessandro-micheles) highlighted in the dark hued dresses made with [silky fabrics and lace detailing](https://www.trendhunter.com/trends/contemporary-femininity). Huntington-Whiteley adorns the dresses from upside down positions that put the garments into motion, capturing the flowy aspect of the design. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Upside-down Fashion:** Disruptive innovation opportunity: Explore the concept of designing and presenting fashion from unconventional perspectives, such as hanging garments upside down, to create dynamic and unique visuals. - **Dynamic Couture:** Disruptive innovation opportunity: Experiment with designs and techniques that create a sense of motion and flow in couture dresses, allowing for more dynamic and captivating visuals. - **Unconventional Posing:** Disruptive innovation opportunity: Push the boundaries of traditional fashion photography by exploring unconventional poses that highlight the shape, movement, and details of garments in new and exciting ways. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Fashion designers and brands can adopt unconventional presentation methods to capture attention and stand out in the industry. - **Photography:** Disruptive innovation opportunity: Photographers can experiment with unique posing techniques and perspectives to create visually striking and memorable fashion editorials. - **Art and Design:** Disruptive innovation opportunity: Artists and designers can draw inspiration from upside-down fashion photography and incorporate new perspectives and unconventional elements into their work. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)