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# Luxe Mermaid Portrayals
Glassbook Magazine's Couture Fashion Editorial is Ocean-Themed

By Jana Pijak | Published 2015-01-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/couture-fashion-editorial
References: [glass-book](http://www.glass-book.com/v2/mermaid/)

Photographer Julia Kiecksee captures 'Mermaid', Glassbook Magazine's couture fashion editorial that features model Jana H. The image series features styling by Linnea Arndt and highlights high-end looks from labels that include Pyrate-Style, Elfcraft and Nando among other names.

Hair and makeup for this story is courtesy of Gudrun Müller who creates a natural and wet-haired look for his red-haired model muse. Jana channels a mermaid out of water and poses in both feminine and suggestive shots that are inspired by mystical [mermaid imagery](https://www.trendhunter.com/trends/salty-mermaid).

Lensed seaside, Glassbook Magazine's 'Mermaid' photoshoot embodies a cinematic air. The couture fashion editorial highlights a series of gown garments that are accented with sculptural bodices, peplum silhouettes and [intricate embroidery details](https://www.trendhunter.com/trends/heli-kalkstein) that are made using sheer lace.

Image Credit: Julia Kiecksee

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 99% | Activity: 97% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Ocean-themed Fashion Editorials:** Opportunity for fashion brands to create unique and visually captivating editorials inspired by ocean themes.
- **Cinematic Fashion Photography:** Potential for photographers to capture fashion in a cinematic and storytelling manner, creating captivating visual narratives.
- **Mermaid-inspired Fashion and Beauty:** Innovative brands can explore mermaid-inspired fashion and beauty products, tapping into the mystical and enchanting aesthetic.

### Sectors Adopting This

- **Fashion Photography:** Fashion photographers can explore new creative approaches and techniques to capture captivating and visually striking images.
- **Fashion Design:** Fashion designers have the opportunity to incorporate ocean-themed elements and mermaid-inspired designs into their collections, creating unique and fantastical pieces.
- **Beauty and Cosmetics:** Beauty brands can develop mermaid-inspired makeup and skincare products, capturing the magical and ethereal qualities associated with mermaids.

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