# Couture Angling Chanel Fishing Rod By Elsa Blaine | Published 2008-06-14 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/couture-angling-chanel-fishing-rod References: [lifeandhealth.guardian](http://lifeandhealth.guardian.co.uk/consumer/story/0,,2284548,00.html) Looking for a gift for Dad? [Couture](https://www.trendhunter.com/trends/haute-couture-global-8000) fashion house [Chanel](https://www.trendhunter.com/trends/factory-5) has just revealed the newest addition to their luxury sporting goods line...an ultra-lavish fishing rod. According to the Guardian, “for a mere £9,170 the ponciest angler on the planet can kit himself out with a Chanel rod and a set of meticulously tied, monochrome [Chanel flies](https://www.trendhunter.com/trends/sitka-gear-crosscurrent-collection), complete with the famous “double C” logo on the gossamer wings, presented in a rather fetching, quilted black leather box.” However, Karl Lagerfeld producing a fishing rod is not so farfetched of an idea. Apparently Chanel’s chic founder Coco Chanel was an ardent fly-fisherwoman (if that’s a word). Just in case you were wondering, according to the “Urban Dictionary” ‘Poncey’ means, “The actions of one who thinks they are either overly stylish, cool or smart etc, when usually their IQ is akin to a fruit.” ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Sporting Goods:** The trend of offering luxury and high-end products in the sports industry, such as Chanel's ultra-lavish fishing rod, opens up opportunities for luxury brands to expand beyond traditional markets. - **Fashion-focused Outdoor Recreation:** The trend of incorporating fashion into outdoor recreation equipment like Chanel's fishing rod demonstrates a disruptive innovation opportunity for fashion designers to create unique, stylish products for outdoor enthusiasts. - **Heritage Branding:** The trend of leveraging a brand's heritage and founder's history to create unique, luxury products like Chanel's fishing rod could inspire other heritage brands to look for innovative ways to connect customers to their history. ### Where This Applies - **Luxury Goods:** Chanel's ultra-lavish fishing rod showcases a key opportunity for luxury goods manufacturers to expand their product offerings and extend their brand to diverse customer segments - **Sports Equipment:** The incorporation of luxury and fashion-focused designs in sports equipment and apparel presents an opportunity for sports equipment manufacturers to expand beyond traditional markets and appeal to a wider audience - **Outdoor Recreation:** The trend of incorporating fashion and luxury into outdoor recreational equipment like Chanel's fishing rod creates a disruptive innovation opportunity for outdoor recreation equipment manufacturers and designers to create unique and stylish products for their customers ## Related on Trend Hunter - [Analog Sensor Fishing Rods](https://www.trendhunter.com/trends/wonderstrike-fishing-rod.md) - [Upcycled Women's Fishing Wear](https://www.trendhunter.com/trends/take-me-fishing.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Lobster-Shaped Luxury Bags](https://www.trendhunter.com/trends/lobster-bag.md) - [Waterproof Fishing Fashion Ranges](https://www.trendhunter.com/trends/sitka-gear-crosscurrent-collection.md) - [Fishing-Inspired Chairs](https://www.trendhunter.com/trends/akos-huber.md) - [Luxe Fashion House Skateboards](https://www.trendhunter.com/trends/fendi-skateboard.md) - [Majestic High Jewelry Collections](https://www.trendhunter.com/trends/chanels-new-high-jewelry-collection.md) - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md)