# American Moments Ads The Courrier International Ads Feature Beat History to the Punch By Amelia Roblin | Published 2010-09-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/courrier-international-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/courrier_international_newspaper_kennedy) & [saatchi](http://www.saatchi.com/en/our_work/ideas_gallery) These three new Courrier International ads function based on a clever rewriting of history. Featuring man's first steps on the moon, the World Trade Center and JFK, the campaign designed by [Saatchi & Saatchi](https://www.trendhunter.com/trends/born-of-two-icons) is shocking but effective. Each of the Courrier International ads feature a major occasion in American history. The company boldly suggests that a publication such as this is so hastily informed that it can anticipate events, and brief its readers on the subject. A close look at these images will reveal artful solutions to avoiding catastrophe—in one case, for the Russians. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Rewriting History Ads:** There is an opportunity for agencies to help brands tell impactful stories in their campaigns by rewriting significant events in history. - **Hastily Informed Publications:** There is an opportunity for media companies to create engaging content by positioning themselves as publications that can anticipate events and brief readers on the subject. - **Shockvertising Campaigns:** There is an opportunity for brands to capture the attention of audiences by creating shocking campaigns that feature major events in history in an unexpected way. ### Industries Being Reshaped - **Advertising:** As seen in the creative campaign by Saatchi & Saatchi, there is an opportunity for advertising agencies to push boundaries and create bold and impactful ads for their clients. - **Media & Publishing:** There is an opportunity for media companies to differentiate themselves by positioning their publications as timely and well-informed sources that can forecast and anticipate events. - **Entertainment:** There is an opportunity for entertainment companies to create content that reimagines significant events in history, offering a fresh perspective on these moments and engaging audiences in unexpected ways. ## Related on Trend Hunter - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Extraterrestrial Influencer Campaigns](https://www.trendhunter.com/trends/alien-acquisition.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Cookie-Twisting Commercials](https://www.trendhunter.com/trends/oreo-super-bowl-2024.md)