# Localized Coupon Apps The Cheddah App Lets You Save Money At Local Businesses By Rahul Kalvapalle | Published 2016-10-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/coupon-apps References: [htrnews](http://www.htrnews.com/story/money/2016/10/06/cheddah-app-manitowoc-progress-lakeshore-pilot/91605584/) & [itunes.apple](https://itunes.apple.com/us/app/cheddah/id968916652?mt=8) Cheddah is an innovative and comprehensive coupon app, released by the GetCheddah startup as part of a collaboration with Manitowo County, that is designed to help customers enjoy discounts at [local businesses](https://www.trendhunter.com/trends/buylokals) while helping businesses better understand their target market. The app is being tested in Manitowoc County, and will provide users with [coupons to nearby businesses](https://www.trendhunter.com/trends/fidme) in exchange for their responses to a number of market research questions. Participating businesses hail from different industries, with customers able to take advantage of one offer per day. What's great about this coupon app is that it benefits consumers by helping them save money, but also aids the business community at large by gathering key data about shopper demographics and purchasing behaviors, with the end result being a vibrant local business scene. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 32% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Localized Coupon Apps:** Localized coupon apps partnered with local businesses and use of consumer data to provide targeted savings and purchases. - **Mobile Market Research:** Coupon apps offering users discounts for market research to provide businesses with data on shopper demographics and purchasing behaviors. - **Supporting Local Businesses:** Localized coupon apps aid in supporting small businesses by encouraging customer engagement and providing market data. ### Sectors Adopting This - **Marketing and Advertising:** Marketing and advertising industries have an opportunity to take advantage of mobile market research by partnering with localized coupon apps to reach target demographics - **Retail:** Retail industries can use localized coupon apps to increase customer engagement and gather valuable market data - **Tourism and Hospitality:** Tourism and hospitality industries can benefit from localized coupon apps by offering discounts to travelers and gathering data on their purchasing behavior ## Related on Trend Hunter - [Money-Saving Grocery Apps](https://www.trendhunter.com/trends/schnuck-markets.md) - [App-Based Grocery Discounts](https://www.trendhunter.com/trends/olio-1.md) - [Digital Loyalty Companions](https://www.trendhunter.com/trends/brew-perks.md) - [Breakfast Rewards Apps](https://www.trendhunter.com/trends/effin-egg.md) - [Localized Boutique Shopping Apps](https://www.trendhunter.com/trends/boutique-shopping-apps.md) - [Consolidated Grocery Rewards Apps](https://www.trendhunter.com/trends/rewards-apps.md) - [Bagel Shop Loyalty Apps](https://www.trendhunter.com/trends/jeffs-bagel-run.md) - [Burger Restaurant Rewards Apps](https://www.trendhunter.com/trends/hat-creek.md) - [Dine-In Loyalty Apps](https://www.trendhunter.com/trends/lynq-app.md)