# Paperless Coupon Apps 'Milk' is a Handy App That Helps You Save at the Grocery Store By Laura McQuarrie | Published 2014-11-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/coupon-app References: [techcrunch](http://techcrunch.com/2014/11/21/a-new-app-called-milk-helps-you-save-on-groceries-without-clipping-paper-coupons/) & [itunes.apple](https://itunes.apple.com/us/app/milk-grocery-coupons-clipped/id912984257) If you like to save money, but are not fond of constantly clipping coupons, Milk is a [coupon app](https://www.trendhunter.com/trends/digital-coupons-program) that will save you from having to break out the scissors. The app saves you money at the grocery store, by making it so that you can connect your grocery store rewards card to the app. This way, the next time you're ready to go shopping for groceries, you can pull up the app and browse for coupons and [compile a shopping list in-app](https://www.trendhunter.com/trends/simple-grocery-list). When it comes to redeeming the savings, all you need to do is use your rewards card at the grocery store checkout and the discounts will automatically be applied. Although there are many apps comparable to Milk, this one makes it so that you don't have to deal with clipping newspaper coupons or [scanning any receipts](https://www.trendhunter.com/trends/klipit-app) after a transaction has been completed. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 27% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Mobile Coupon Apps:** The rise of mobile coupon apps provides a great opportunity for retailers to attract more customers and encourage spending. - **Paperless Transactions:** The growing popularity of paperless coupon apps underscores the push for more frictionless transactions across industries. - **Data-driven Customer Insights:** Coupon apps like Milk collect valuable consumer data, providing retailers with insights that can inform their marketing and sales strategies. ### Industries Being Reshaped - **Retail:** Retailers can use coupon apps to drive sales, gain customer loyalty and provide personalized shopping experiences. - **Grocery:** Paperless coupon apps in grocery stores present opportunities for increased foot traffic and improved customer engagement. - **Marketing:** Marketers can leverage the data collected from coupon apps to optimize targeted advertising campaigns and develop more effective promotions. ## Related on Trend Hunter - [Money-Saving Grocery Apps](https://www.trendhunter.com/trends/schnuck-markets.md) - [Loyalty Card Wallet Apps](https://www.trendhunter.com/trends/fidme.md) - [Grocery Spending Trackers](https://www.trendhunter.com/trends/foodkart.md) - [Rewarding Milk Packaging](https://www.trendhunter.com/trends/milk-bottle-recycling.md) - [Discounted Food Waste Apps](https://www.trendhunter.com/trends/food-waste-apps.md) - [Revamped Grocery Loyalty Apps](https://www.trendhunter.com/trends/tesco-3.md) - [Third-Party Coupon Providers](https://www.trendhunter.com/trends/ibotta.md) - [Automated Savings Tools](https://www.trendhunter.com/trends/cashback1.md) - [App-Based Grocery Discounts](https://www.trendhunter.com/trends/olio-1.md)