# Gen Z Coffee Brands Couplet Coffee Makes Specialty Coffee Fun, Accessible & Inclusive By Laura McQuarrie | Published 2022-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/couplet-coffee References: [nosh](https://www.nosh.com/food-wire/2022/gen-z-queer-progressive-coffee-brand-couplet-coffee-launches-direct-to-consumer/) & [coupletcoffee](https://coupletcoffee.com/)  [Couplet Coffee](https://www.trendhunter.com/trends/foxtrot-1) is an inclusive [Gen Z](https://www.trendhunter.com/trends/kenco-1) coffee brand and it shares products with offbeat designs and fun-focused flavors like Espresso For Everyone, Blissful Blend, and the [Single](https://www.trendhunter.com/trends/iced-latte-pilot) Origin Peruvian. The brand has now officially launched its first-ever direct-to-consumer website, along with special merch and equipment for coffee lovers of all ages and kinds. Even before the official launch of Couplet Coffee's direct-to-consumer website, the LGBTQ+ and woman-led lifestyle brand connected with consumers on social media, and directed them to a landing page connected to Cashdrop and limited-edition product offerings. As a brand that knows something about virality, Couplet Coffee is giving the first 100 subscribers to its coffee bean subscription the chance to have a virtual or in-person consultation with an award-winning barista. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 95% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Inclusive Coffee Brands:** Creating coffee brands that prioritize the inclusivity of all consumers, regardless of age, gender, or sexual orientation. - **Direct-to-consumer Websites:** Providing a more personalized buying experience by offering products directly from the brand's website. - **Social Media Marketing:** Using social media as a platform to connect with consumers and build brand awareness. ### Industries Being Reshaped - **Hospitality Industry:** Creating inclusive coffee brands can provide opportunities for the hospitality industry to cater to a broader audience. - **E-commerce Industry:** The rise of direct-to-consumer websites creates new opportunities and challenges for e-commerce companies to tweak their strategies. - **Media Industry:** The use of social media marketing creates opportunities for media companies to offer targeted advertising options to coffee brands. ## Related on Trend Hunter - [Inclusive Coffee Distributors](https://www.trendhunter.com/trends/foxtrot-1.md) - [Gen Z-Focused Coffee Products](https://www.trendhunter.com/trends/kenco-1.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Gen-Z-Targeted Coffee Creamers](https://www.trendhunter.com/trends/xtra-flavor-creamer.md) - [Functional Coffee Subscription Services](https://www.trendhunter.com/trends/zend-coffee.md) - [Rebellious Coffee Brands](https://www.trendhunter.com/trends/rare-breed-coffee.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Collaborative Coffee Labels](https://www.trendhunter.com/trends/nuzee.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md)