# Couple Marries at a Jelly Belly Store By Angela Lowe | Published 2006-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/couple-marries-at-a-jelly-belly-store References: [gushmagazine](http://www.gushmagazine.com/article/us-couple-marrys-at-a-jelly-belly-store/) & [phillyburbs](http://www.phillyburbs.com/pb-dyn/news/84-05112006-655048.html) Lori Woolery and Daymon Tracy, from Wisconsin, tied the knot at a [Jelly Belly Store](https://www.trendhunter.com/trends/jelly-belly-and-mattel) known as the Jelly Belly Junction. To complete the sweet tooth wedding, Lori was actually escorted down the aisle by a human sized jelly bean! William Kelley, the vice chairman of the [Jelly Belly Candy Co.](https://www.trendhunter.com/trends/jelly-belly-sugarfree-gum), drove from the company offices in North Chicago, Ill., to attend this unusual event. After the ceremony ended the couple and the wedding party took a tour of the premise on the Jelly Belly train. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 72% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Weddings at Non-traditional Venues:** Disruptive innovation opportunity: Create customizable wedding packages in unconventional locations, such as retail stores, to cater to couples looking for unique and memorable experiences. - **Customized Wedding Ceremonies:** Disruptive innovation opportunity: Develop personalized wedding services that incorporate unconventional elements, like being escorted down the aisle by a character or object of significance to the couple. - **Experiential Wedding Receptions:** Disruptive innovation opportunity: Offer immersive and interactive post-ceremony experiences, such as themed tours, to enhance the overall wedding celebration and create lasting memories for guests. ### Who This Affects Most - **Event Planning and Wedding Services:** Disruptive innovation opportunity: Introduce innovative wedding options that break away from traditional venues and ceremonies, catering to couples seeking one-of-a-kind experiences. - **Retail and Entertainment:** Disruptive innovation opportunity: Collaborate with couples and offer unique wedding experiences within retail stores, providing an immersive and memorable celebration that aligns with the couple's interests. - **Tourism and Hospitality:** Disruptive innovation opportunity: Develop experiential wedding packages that combine destination weddings with interactive post-ceremony activities, appealing to couples who want to create unforgettable memories for themselves and their guests. ## Related on Trend Hunter - [Vegas-Themed Wedding Packages](https://www.trendhunter.com/trends/vegasthemed-wedding-package.md) - [Toy-Themed Jelly Beans](https://www.trendhunter.com/trends/jelly-belly-and-mattel.md) - [Dip-Themed Wedding Ceremonies](https://www.trendhunter.com/trends/dip-themed-wedding.md) - [Easter Jelly Bean Desserts](https://www.trendhunter.com/trends/jelly-bean-dessert.md) - [Jelly Bean-Inspired Toy Collections](https://www.trendhunter.com/trends/jelly-belly-toys.md) - [Squishing Jellybean-Scented Toys](https://www.trendhunter.com/trends/jelly-belly-squishi-toys.md) - [Hard Soda Nuptials](https://www.trendhunter.com/trends/hard-dew-i-do.md) - [Branded Free Wedding Events](https://www.trendhunter.com/trends/get-married-at-serendipity3.md) - [Gelatin Dessert Jelly Beans](https://www.trendhunter.com/trends/jello-jelly-beans.md)