# New Convergence Approach Couple-IT By Ayman | Published 2008-03-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/couple-it References: [gizmodo](http://gizmodo.com/358328/couple+it-handset-takes-a-more-practical-view-on-convergence) & [thealloy](http://www.thealloy.com/) With the current obsession with convergence and the trend of cramming features and functions into a single gadget, even when it sacrifices quality. It is refreshing to see UK industrial design consultancy [Alloy](http://www.thealloy.com)take a different and more logical approach to convergence, at least until the technology allows for an effecient all-in-one gadget, with their **Couple-IT** concept. They are drawing the line at two separate units for one dynamic mobile communications product, rather than trying to cram everything into a singular device. Couple-IT is a mobile phone paired with a separate device that's a cross between a laptop and a smartphone. When on-the-go you can access everything on the handset, but when you've got the time and room to sit down, you can pop open the [smartlapphonetop](https://www.trendhunter.com/trends/hone-pro) and work with a comfortable and manageable-sized interface. Synching software and twin SIM cards ensure both devices are updated. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 13% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Convergence Optimization:** Designing separate units for a dynamic mobile communications product allows for optimal functionality and user experience. - **Dual-device Integration:** Pairing a mobile phone with a separate hybrid laptop-smartphone device offers flexibility and convenience for users. - **Efficient Synching Solutions:** The use of synching software and twin SIM cards ensures seamless connectivity between the two devices. ### Who This Affects Most - **Consumer Electronics:** Convergence optimization presents disruptive innovation opportunities in the consumer electronics industry to create more tailored and versatile devices. - **Mobile Technology:** The dual-device integration trend opens up opportunities for disruptive innovations in the mobile technology sector, allowing for enhanced productivity and user experience. - **Software Development:** Developing efficient synching solutions for multiple devices is a potential disruptive innovation opportunity for the software development industry, enabling seamless data transfer and connectivity. ## Related on Trend Hunter - [Multifunctional Foldable Mobile Devices](https://www.trendhunter.com/trends/move-mobile-device.md) - [Smartwatch-Attached Smartphone Concepts](https://www.trendhunter.com/trends/sony-smart-switch-ecosystem.md) - [Dual-Display Smartphone Concepts](https://www.trendhunter.com/trends/iphone-vision.md) - [Industrial Cellphone Concepts](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept.md) - [Smartphone-Powered Computing Systems](https://www.trendhunter.com/trends/microsoft-surface-duo-workshop-concept.md) - [Modular Display Laptop Concepts](https://www.trendhunter.com/trends/compal-dualflip-laptop.md) - [Modular DJ Consoles](https://www.trendhunter.com/trends/twin-dj.md) - [Hourglass-Shaped Phone Concepts](https://www.trendhunter.com/trends/meti.md) - [Detachable Gaming Console Laptops](https://www.trendhunter.com/trends/wistron-dual-fusion.md)