# Cultural Beverage Branding This Country-Themed Visual Branding Identity is Vivid and Eclectic By Farida Helmy | Published 2014-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/countrythemed-visual-branding References: [thedieline](http://www.thedieline.com/blog/2014/6/5/taste-of-greece) & [dolphinsonline.gr](http://dolphinsonline.gr) When in Greece, you drink Ouzo; it's like an unbreakable tradition that has been passed down from generation to generation -- and applies to both locals and tourists -- and now Ouzo is getting a makeover with this funky country-themed visual branding identity. Choosing to go literal, EVA ([Greek Distillation Company](https://www.trendhunter.com/trends/apple-pie-parfait)) decided they wanted to give the much-loved traditional Greek alcoholic beverage a new look. Working with creative firm Dolphins // Communication Design to create the country-themed visual branding identity for their Ouzo drink, the duo did an awesome job embodying the spirit of Greek tradition without a cliche overkill. Choosing to go with illustrations to stay away from any stereotypical images, the new Taste of Greece packaging design is eclectic, vibrant and alternative -- although still inspired by the Greek mythology and cultural icons. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 39% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Alternative Beverage Branding:** The use of vibrant and eclectic designs as an alternative to traditional beverage branding presents an opportunity for disruptive innovation in the beverage industry. - **Icon-inspired Packaging Designs:** Packaging designs that incorporate cultural icons and mythology can add an element of storytelling to a product, offering a disruptive innovation opportunity in the packaging industry. - **Literal Branding:** Branding that takes a literal approach to a product's name or origin can present a disruptive innovation opportunity in the branding industry by tapping into cultural traditions and creating a deeper emotional connection with consumers. ### Who This Affects Most - **Beverage Industry:** The vibrant and eclectic designs used in alternative beverage branding can be applied to various types of beverages, presenting disruption opportunities for both alcoholic and non-alcoholic beverage companies alike. - **Packaging Industry:** The use of cultural icons and mythology in packaging designs can disrupt the packaging industry by differentiating products and appealing to consumers' emotional connections to a product's origin and cultural traditions. - **Branding Industry:** Taking a literal approach to branding can disrupt the branding industry by creating deeper emotional connections with consumers through tapping into cultural traditions and offering unique, memorable identities. ## Related on Trend Hunter - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md) - [Culture-Inspired Packaging Updates](https://www.trendhunter.com/trends/soba-hibiscus.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)