# Couture Countryside Editorials Elle Men Hong Kong's Country Road Fashion Story is Luxe and Edgy By Jana Pijak | Published 2014-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/countryside-editorials References: [malemodelscene.net](http://www.malemodelscene.net/editorial/lucas-santoni-syed-munawir-elle-men-hong-kong/) & [syedmunawir](http://www.syedmunawir.com/) Lucas Santoni stars in this countryside editorial that is lensed for Elle Men Hong Kong's latest issue. The face from M Management Paris is lensed by Syed Munawir and is styled by Andrea de Saint Andrieu for the shoot. Andrea dresses Lucas in a [luxe and egdy wardrobe](https://www.trendhunter.com/trends/luxury-menswear-campaign) of monochromatic staples. From geometrically printed sweaters to [layered suit designs](https://www.trendhunter.com/trends/galilee-by-sea) that are a fresh update of 90s-themed styles, this image series brings couture to the countryside. Titled 'Country Road', this Elle Men Hong Kong feature is elegantly dressed. The countryside editorial blends high fashion menswear picks with a sublime backdrop of open fields and farm house structures that are seen in the distance. Overall, its fashions marry aesthetic with comfort and practicality. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 50% | Activity: 43% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Countryside Couture Fashion:** Opportunity for luxury brands and designers to experiment with edgy and monochromatic designs in rural settings, offering practical and comfortable yet stylish looks. - **Country Chic Photo Shoots:** Rising trend in fashion editorials and photo shoots that incorporate rustic, rural backdrops for a juxtaposition with high-end designs. - **90s-inspired Menswear Fashion:** A revival of 90s fashion inspired by layered suit designs, geometric prints, and monochromatic color schemes gives an opportunity for fashion brands to innovate with a nostalgic twist. ### Sectors Adopting This - **Fashion Design:** Fashion designers can leverage countryside aesthetics and layering elements with monochromatic prints to introduce unique and practical haute couture looks. - **Fashion Photography:** Photography companies can experiment with integrating rural backgrounds to their fashion editorial shoots and conveying of authentic storytelling. - **Fashion Retail:** Retail industry can capitalize on the renewed popularity of 90s-themed menswear by introducing similar collections to attract new customers and retain existing ones. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md)