# Countrywide Tourism Listings The Entire Country of Sweden is Now Included on Airbnb By Laura McQuarrie | Published 2017-05-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/country-of-sweden References: [adweek](http://www.adweek.com/agencies/sweden-just-listed-itself-on-airbnb-in-its-latest-inspired-tourism-stunt/) & [sweden.withairbnb](https://sweden.withairbnb.com/) Alongside both long-term and short-term residential and event space rentals, [Airbnb](https://www.trendhunter.com/trends/airbnb-services) users may also now see the entire country of Sweden listed on the [online marketplace and hospitality service](https://www.trendhunter.com/trends/online-travel-agent). 'Sweden on Airbnb' is being launched in an effort to boost tourism in the region, guided by the principle of "Allemansrätten," or "the freedom to roam." As Sweden on Airbnb describes, "Swedish nature isn’t just a piece of land with trees and lakes and cliffs – it’s a home with all the necessities and amenities that any great home should have... To make this home available for everyone, Sweden has listed the entire country on Airbnb." Some of the destinations that are spotlighted on Sweden's Airbnb page include [rustic forest retreats](https://www.trendhunter.com/trends/sommarhus-e), rocky island visits and beautiful forest glades. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 11% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Regional Tourism Listings:** Online marketplaces and hospitality services may expand their listings to include entire regions or countries to boost tourism. - **Nature-inspired Retreats:** Accommodations that blend into natural surroundings and offer eco-friendly amenities will appeal to travelers seeking eco-tourism experiences. - **Access to Unique Environments:** Offering listings in unique environments such as rocky islands or forest glades can attract tourists seeking one-of-a-kind experiences. ### Sectors Adopting This - **Travel and Tourism:** Online travel marketplaces and hospitality services can leverage these trends to attract travelers to underrepresented areas. - **Real Estate:** Real estate companies may begin developing eco-friendly and sustainable vacation properties in natural environments. - **Outdoor Recreation:** Outdoor recreation companies can offer unique experiences in natural environments that align with the principles of eco-tourism. ## Related on Trend Hunter - [Worldwide Service Marketplaces](https://www.trendhunter.com/trends/airbnb-services.md) - [Single-Room Rental Services](https://www.trendhunter.com/trends/airbnb-rooms.md) - [Filmic Swamp Accommodations](https://www.trendhunter.com/trends/stay-at-shreks-swamp.md) - [Cult Film-Inspired Rented Spaces](https://www.trendhunter.com/trends/swamp-airbnb.md) - [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md) - [Rent-Free Hotels](https://www.trendhunter.com/trends/restored-italian-house.md) - [Film-Inspired Whimsical Rental Homes](https://www.trendhunter.com/trends/icons-program.md) - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [Icon-Led Travel Experiences](https://www.trendhunter.com/trends/airbnb-icons.md)