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# Country Girl Fashion
The Latest Fashion Gone Rogue Exclusive Stars Model Bianca Hepburn

By Meghan Young | Published 2014-10-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/country-girl-fashion
References: [fashiongonerogue](http://www.fashiongonerogue.com/fgr-exclusive-bianca-hepburn-zoe-economides-country-girl/) & [zoeeconomides](http://www.zoeeconomides.com/book/1)

The country girl fashion featured in the latest exclusive for Fashion Gone Rogue is not what many people would expect. Chic and modern, it rethinks the traditional free-spirited, casual and even [Western looks](https://www.trendhunter.com/trends/cowgirl-grass) by going dark and elegant with sharp coats, experimental hats and contemporary fits that would be as home in the city as it is at the ranch.

Shot by photographer Zoe Economides, the country girl fashion was put together by stylist Carli Johnston. It features stunning pieces from the likes of Emporio Armani, Red Valentino, Temperley London and more. Worn by model Bianca Hepburn, the looks are made to appear even edgier thanks to her platinum blonde locks and glam darks eyes courtesy of hair stylist Frankie Endersbee and makeup artist Victoria Martin.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 45% | Activity: 58% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Modern Country:** Opportunity for designers to create upscale, contemporary interpretations of traditional country fashion with dark and elegant accents.
- **Ranch to City:** Potential for city dwellers to incorporate traditional Western elements into their wardrobe in a chic and fashionable way.
- **Experimental Hats:** Growing trend of statement headwear in fashion, creating an opportunity for unique and innovative hat designs.

### Where This Applies

- **Fashion:** Fashion designers and retailers can capitalize on the modern country trend and offer edgy, upscale interpretations of traditional country fashion.
- **Beauty:** Opportunity for makeup artists and hair stylists to experiment with dark, edgy looks and bold accents to complement modern country fashion.
- **Accessories:** Designers and retailers can focus on creating unique and innovative statement hats to cater to the growing demand for experimental headwear in fashion.

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