# Convivial Country Editorials Janneke Storm Photographed Shay MacLean for C-Heads By Vasiliki Marapas | Published 2015-02-20 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/country-editorial References: [c-heads](http://www.c-heads.com/2015/02/18/countrylove-janneke-storm-for-c-heads/) & [jannekestorm](http://www.jannekestorm.com/) South African fashion photographer Janneke Storm is back at C-Heads with a cheeky country editorial starring Shay MacLean. The quiet, simple days of the farm-dweller may be far-removed from the hectic life of the city slicker, but there's something genuinely intoxicating about the change in pace. This editorial might not be enough for us to quit our jobs and start harvesting crops, but it definitely makes the option a little more attractive. MacLean definitely looks like she's having the time of her life, whether she's bonding with livestock or planting kisses on chickens. Featuring art direction from Sticks and Stones Agency and a wardrobe provided by Alida Buffalo, this country editorial promises to have you craving the fresh air and animal companionship of the farm. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 52% | Activity: 1% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Rural Lifestyle:** The quiet, simple days of the farm-dweller may be far-removed from the hectic life of the city slicker, but there's something genuinely intoxicating about the change in pace. - **Back to Nature:** This editorial might not be enough for us to quit our jobs and start harvesting crops, but it definitely makes the option a little more attractive. - **Farm-to-table:** Featuring art direction from Sticks and Stones Agency and a wardrobe provided by Alida Buffalo, this country editorial promises to have you craving the fresh air and animal companionship of the farm. ### Who This Affects Most - **Agriculture:** The rural lifestyle trend presents disruptive innovation opportunities in sustainable farming and agricultural technology. - **Eco-tourism:** The back to nature trend offers opportunities for the tourism industry to create experiences that reconnect people with the natural environment. - **Fashion:** The farm-to-table trend in this editorial showcases the potential for fashion brands to incorporate sustainable and ethically sourced materials in their designs. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Light-Hearted Christmas Films](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Agriculturally Inspired Art Projects](https://www.trendhunter.com/trends/farming-photographs.md)