# Buttery Smooth Whiskey Spirits Country Crock's Cover Crop Whiskey Supports Sustainable Farming By Laura McQuarrie | Published 2022-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/country-crocks-cover-crop-whiskey References: [foodandwine](https://www.foodandwine.com/news/country-crock-whiskey-cover-crop)  [Country Crock's](https://www.trendhunter.com/trends/country-crock-plant-cream) Cover Crop Whiskey was created to bring awareness to the use of cover crops as a sustainable farming practice. In partnership with Kansas City's [J. Rieger & Co.](https://www.trendhunter.com/trends/contest-for-professional-bartenders) distillery, Country Crock created a limited-edition spirit blend that includes whiskey distilled with cereal rye that was planted locally as a cover crop. "Country Crock recognized an opportunity to help educate farmers and the public on a sustainable solution: cover crops, like cereal rye, are plants grown in between harvested crops to improve soil health by returning nutrients, minimizing pests, and increasing water retention," says the brand. With the Cover Crops Project, local farmers will be connected with the resources they need in order to plant cover crops and combat soil fatigue, erosion and reduced nutrients. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 35% | Activity: 40% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sustainable Farming Practices:** Creating spirits with locally grown cover crops presents an opportunity to promote sustainable farming practices. - **Community Education:** The Cover Crops Project presents an opportunity to educate farmers and the public on sustainable farming practices. - **Limited-edition Collaborations:** Collaborating on limited-edition spirits with sustainable farming practices presents an opportunity for brand awareness and differentiation. ### Who This Affects Most - **Alcoholic Beverages:** Spirits made using locally grown cover crops could disrupt the alcoholic beverages industry by promoting sustainable farming practices and differentiating brands. - **Agriculture:** The Cover Crops Project connects farmers with resources to combat soil fatigue, erosion, and reduced nutrients, presenting an opportunity to disrupt the agriculture industry with technology and supply chain innovation. - **Non-profit:** Partnering with non-profits to promote sustainable farming practices presents an opportunity to disrupt the non-profit industry with community outreach and education programs. ## Related on Trend Hunter - [Sustainable Perennial Grain Whiskeys](https://www.trendhunter.com/trends/tattersall-kernza-whiskey.md) - [Sustainably Sourced Rye Whiskeys](https://www.trendhunter.com/trends/rye-whiskeys.md) - [Herbaceous Floral Whiskeys](https://www.trendhunter.com/trends/fielden-hazybower.md) - [Experimental Crop Whiskey Spirits](https://www.trendhunter.com/trends/whistlepig-farmstock-beyond-bonded.md) - [Repurposed Grain Whiskeys](https://www.trendhunter.com/trends/maverick-distilling.md) - [Plant-Powered Whipping Creams](https://www.trendhunter.com/trends/country-crock-plant-cream.md) - [Whey-Based Whiskies](https://www.trendhunter.com/trends/wheyskey.md) - [Camping-Inspired Wheat Whiskeys](https://www.trendhunter.com/trends/wheat-whiskey.md) - [Summer-Ready Rye Whiskeys](https://www.trendhunter.com/trends/island-rooster-rum-barrel-rye.md)