# Specialty Bread Products Country Choice Has Unveiled Three New Breads in the UK By Michael Hemsworth | Published 2020-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/country-choice References: [talkingretail](https://www.talkingretail.com/products-news/grocery/country-choice-responds-to-bread-growth-with-new-loaves-16-10-2020/) & [countrychoice](https://www.countrychoice.co.uk) [Country Choice](https://www.trendhunter.com/trends/country-choice-festive-range) has announced three new specialty loaf varieties that will provide consumers with a flavorful option to choose when going to the grocery store. The new loaf range includes the [Sourdough Bloomer](https://www.trendhunter.com/trends/unsliced-boule), the [West Country Farmhouse](https://www.trendhunter.com/trends/cathedral-city-best-of-british) Cheddar Cheese Bloomer and the Ciabatta Loaf, which come in at 315, 310 and 285 grams, respectively. The loaves all feature a one-day shelf life once baked. The new Country Choice breads come in response to the increased popularity of in-store bakery loaves that is reported to have risen by 7.5%. The breads are likely to be a hit amongst consumers seeking an alternative option to pick up that offers flavor and texture that is unlike what they would find with existing varieties. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 49% | Activity: 18% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **In-store Bakery Loaves:** Increasing popularity of in-store bakery loaves creates opportunity for specialty breads with unique flavors and textures. - **Specialty Loaf Varieties:** Market demand for unique flavors and textures of bread presents opportunity for specialty loaf varieties. - **Short Shelf-life Bread:** Consumer demand for baked-from-scratch loaves with short shelf-life creates market opportunity for specialty bread brands. ### Who This Affects Most - **Bakery:** Opportunity for bakeries to innovate and offer new specialty bread varieties to meet consumer demand for unique flavors and textures. - **Grocery:** Supermarkets can capitalize on the popularity of in-store bakery loaves by offering unique and flavorful specialty breads with short shelf-lives to differentiate themselves. - **Food and Beverage:** Opportunity for food and beverage companies to create and market new specialty bread brands that cater to consumers seeking unique flavors and textures in their bread choices. ## Related on Trend Hunter - [Expansive Seasonal Bakery Ranges](https://www.trendhunter.com/trends/country-choice-festive-range.md) - [Ready-to-Sell Sweet Buns](https://www.trendhunter.com/trends/country-choice-sweet-buns.md) - [Prepackaged Craft-Style Breads](https://www.trendhunter.com/trends/kingsmill-breads.md) - [Bake-in-Pack Sandwich Products](https://www.trendhunter.com/trends/country-choice-savour-it-range.md) - [Convenient Health-Minded Bread Products](https://www.trendhunter.com/trends/biona-bakery-range.md) - [Prepackaged Sourdough Bread Ranges](https://www.trendhunter.com/trends/hovis-sourdough.md) - [Artisan-Inspired Bread Ranges](https://www.trendhunter.com/trends/hovis-bakers-since-1886-rustic-bloomers.md) - [Artisan-Inspired Bakery Products](https://www.trendhunter.com/trends/deli-kitchen-bakery-products.md) - [Rustic Farm-Style White Breads](https://www.trendhunter.com/trends/hovis-farmhouse-batch.md)