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# Classic Country Boy Editorials
The Visvim's Fall/Winter 2013 Line is Featured in SENSE Magazine

By M | Published 2013-07-12 | Updated 2013-07-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/country-boy
References: [highsnobiety](http://www.highsnobiety.com/2013/07/11/visvim-fall-2013-collection-editorial-sense-magazine/) & [shop.visvim](https://shop.visvim.tv/jp/en/f1/index.php)

Japanese fashion magazine SENSE recently featured the hipster men's line [Visvim](https://www.trendhunter.com/trends/visvim-all-tote) Fall/Winter 2013 line in an elegant country boy editorial. Inspired by the quiet English landscape and boys biking through the meadows, SENSE's Visvim editorial is country boy chic.

SENSE did a great job picking some of the cutest boys to model the [preppy boy styles](https://www.trendhunter.com/trends/beams-plus-2) of the Fall/Winter 2013 Visvim collection. The entire collection beautifully keeps in line with its traditional outwear looks, and delivers some lovely [aging-hipster jackets](https://www.trendhunter.com/trends/undercover-5), knitted sweaters and pullovers that look like gracefully aged hammy-downs. The editorial channels a youthful vibe of guitar playing, biking and hiking around the countryside. Some of the pieces feature a disheveled-style, like the gray pull-over sweaters, and others look more prep-school casual, like the button-up brown blazers. This collection is perfect for the adventure-seeker.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 90% | Activity: 70% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Country Boy Chic:** Disruptive innovation opportunity: Designing and marketing clothing that combines rustic and preppy aesthetics for the modern urban fashion scene.
- **Aging-hipster Aesthetic:** Disruptive innovation opportunity: Creating clothing that replicates the look of gracefully aged vintage pieces, catering to the growing market of nostalgia-driven fashion enthusiasts.
- **Youthful Outdoor Lifestyle:** Disruptive innovation opportunity: Developing clothing lines that capture the spirit of adventure and incorporate functional features for outdoor activities.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Incorporating traditional and rustic elements into contemporary fashion designs to create unique and marketable styles.
- **Vintage and Retro Clothing:** Disruptive innovation opportunity: Offering clothing items that mimic the appearance of aged and vintage pieces, catering to customers seeking a nostalgic fashion sense.
- **Outdoor Gear and Apparel:** Disruptive innovation opportunity: Designing clothing lines that combine style and function, appealing to individuals who enjoy outdoor activities and embody an adventurous lifestyle.

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