# Secretive Soap Packaging 'Countless Tiny Bubbles' Mystifies Users with Perplexing Wrapping By Jason Soy | Published 2011-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/countless-tiny-bubbles References: [lovelypackage](http://lovelypackage.com/countless-tiny-bubbles/) & [evaslade](http://www.evaslade.com/) These Countless Tiny Bubbles soaps are truly a [mystery gift bag](https://www.trendhunter.com/trends/enigma-launched) for their buyers. After all, you can’t even tell what size or shape the [bar of soap](https://www.trendhunter.com/trends/niul-cosmetics) is in until you unwrap it from its perplexing collage-like packaging. Countless Tiny Bubbles soaps are entirely homemade and is said to dissolve into a sea of bubbles as soon as it’s used in a bath. The way in which this happens is normally a mystery to the average consumer, hence the [unique packaging](https://www.trendhunter.com/trends/innovative-packaging-solution) for this enigmatic product. **Implications** - Consumers often base their purchases on the packaging of a product because the quality of the packaging is indicative of the time and effort a manufacturer put into the making of the product. As such, corporations that are looking to stand out from their competition should focus primarily on the packaging of their goods. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 27% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Mysterious Packaging:** The use of perplexing and mysterious packaging helps to create an intriguing and unique consumer experience, which can increase brand recognition and loyalty. - **Homemade Products:** The rise of homemade products provides an opportunity for small businesses and entrepreneurs to enter the market and offer unique and personalized products. - **Bath Time Rituals:** The trend towards self-care and bath time rituals has created a demand for innovative and indulgent bath products, presenting an opportunity for companies to innovate and differentiate themselves. ### Where This Applies - **Soap and Personal Care Products:** The soap and personal care products industry can benefit from creating unique packaging designs and focusing on the sensory experience of their products. - **Artisanal Goods:** The artisanal goods industry can capitalize on the trend towards homemade and personalized products, offering consumers unique and one-of-a-kind products. - **Retail Packaging:** The retail packaging industry can benefit from offering customized and innovative packaging solutions for businesses looking to differentiate themselves from their competitors. ## Related on Trend Hunter - [Festive Moldable Soaps](https://www.trendhunter.com/trends/bath-body-works-shapeable-soap.md) - [Shrinking Sad Soaps](https://www.trendhunter.com/trends/soap-that-turns-sad.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Comical Hygienic Products](https://www.trendhunter.com/trends/soap-for-a-midlife-crisis.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Accessible Self-Sealing Soap Packaging](https://www.trendhunter.com/trends/dawn-ezsqueeze.md) - [Bubbly Body Wash Lines](https://www.trendhunter.com/trends/lux.md) - [Computer Generated Puzzles](https://www.trendhunter.com/trends/baffling-bubbles.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md)