# Wine Discovery Units Etude's Countertop Display Promotes Discovery of a Wine's Origins By Laura McQuarrie | Published 2016-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/countertop-display References: [wineindustrynetwork](http://wineindustrynetwork.com/suppliers/packagingarts-inc.html) Rather than emphasizing a product's quantity with a freestanding unit, 'packagingarts' created a small counterop display for Etude that encourages consumers to learn more about a particular wine before making a purchase. The unit includes a small rack with space for four bottles, attached to a flag banner that identifies where grapes are grown on a vineyard. The elements of this first display are paired with a second unit that includes a blend of both [touchscreen and tactile elements](https://www.trendhunter.com/trends/bobo); with this setup, consumers have the chance to touch a physical paper map or use a built-in [iPad](https://www.trendhunter.com/trends/tech-accessories1) to acquire deeper insights about a bottled wine. The beauty of this kind of unit is that it can be adapted to highlight [a limited selection](https://www.trendhunter.com/trends/estate-collection-by-the-glass) or a large stock, as well as updated as frequently as needed for different types of wines being showcased in-store. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 43% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Wine Informational Displays:** Creating countertop displays that educate consumers about wine origins and variety can lead to increased engagement and sales. - **Interactive Wine Experiences:** Incorporating touchscreens and other interactive elements into in-store wine displays can help create a unique and memorable experience for customers. - **Customizable Wine Displays:** Flexible wine display units that can be easily updated can help keep customers engaged and interested in new products and promotions. ### Sectors Adopting This - **Retail Industry:** Retail businesses, especially those in the wine and beverage industry, can benefit from incorporating educational and interactive displays to increase customer engagement and sales. - **Wine Industry:** Wineries and wine distributors can use innovative display units like these to showcase their products in-store and increase brand awareness. - **Technology Industry:** Companies that specialize in developing interactive displays and touchscreens can partner with retailers and wineries to create unique and engaging wine displays for in-store use. ## Related on Trend Hunter - [Wine Retail Spaces](https://www.trendhunter.com/trends/enofilo.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Modular Architectural Wine Racks](https://www.trendhunter.com/trends/barrique-bottle-holder.md) - [Adaptive Wine Workspaces](https://www.trendhunter.com/trends/flint-wines-office.md) - [Interactive Wine Platforms](https://www.trendhunter.com/trends/sharevino.md) - [Single-Serve Wine Systems](https://www.trendhunter.com/trends/coravin-vinitas.md) - [Gamified Wine Kits](https://www.trendhunter.com/trends/the-grape-detective.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md)