# Bespoke Puffer Ski Jackets The P.E Nation x DC's Counterpunch Jacket is Perfect for Winter Sports By Grace Mahas | Published 2019-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/counterpunch-jacket References: [pe-nation](https://pe-nation.com/us/p-e-nation-x-dc-counterpunch-jacket) & [pe-nation](https://pe-nation.com/us/p-e-nation-x-dc-counterpunch-jacket) If you're gearing up to hit the slopes this winter you may want to check out the chic yet practical Counterpunch Jacket that P.E Nation recently launched in collaboration with [DC](https://www.trendhunter.com/trends/solander-batman). The [classic puffer style jacket](https://www.trendhunter.com/trends/nanga-and-saturdays-nyc) fuses form and function with its fashion-forward red striped rib-knit hem and cuff detail that keep out the wind and snow. This utilitarian jacket boasts a fixed waist gaiter, zippered handwarmer pockets, zippered sleeve pass pocket, and jacket-to-pant connection system. In addition, its made from 100 percent Nylon and boasts a [waterproof rating](https://www.trendhunter.com/trends/nano-puff-jacket) of 10,000mm and a breathability rating of 5,000g. Consumers can purchase the stylish and dynamic Counterpunch Jacket from P.E Nation and DC online for $499.99 USD. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 40% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Ski Gear:** Disruptive innovation opportunity: Develop eco-friendly materials and manufacturing processes for ski jackets to appeal to environmentally-conscious consumers. - **Smart Winter Apparel:** Disruptive innovation opportunity: Incorporate technology like built-in heating elements or wearable devices into ski jackets to enhance comfort and functionality. - **Customizable Winter Fashion:** Disruptive innovation opportunity: Create a platform or service that allows customers to personalize their ski jackets with various design elements and features. ### Where This Applies - **Outdoor Apparel:** Disruptive innovation opportunity: Use advanced materials and engineering to create lightweight yet highly protective winter gear for outdoor enthusiasts. - **Sportswear Retail:** Disruptive innovation opportunity: Develop an online platform that offers a wide range of ski jackets from various brands, providing personalized recommendations based on customer preferences and ski conditions. - **E-commerce:** Disruptive innovation opportunity: Develop an augmented reality (AR) shopping experience that allows customers to virtually try on and customize ski jackets before making a purchase. ## Related on Trend Hunter - [Ultra-Warm 3D Baffling Jackets](https://www.trendhunter.com/trends/helium-diamond-fuse-jacket.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Superhero-inspired Stealthy Puffers](https://www.trendhunter.com/trends/solander-batman.md) - [Technical Winter Outerwear](https://www.trendhunter.com/trends/trooper-puff-blouson.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [Terrain-Inspired Jacket Designs](https://www.trendhunter.com/trends/sons-bonnington-puffer-jacket.md) - [Technical Street Puffers](https://www.trendhunter.com/trends/nanga-and-saturdays-nyc.md) - [Performance Down Jackets](https://www.trendhunter.com/trends/zero-restrictions-summit-jacketi.md) - [Packable Adventurer Puffer Jackets](https://www.trendhunter.com/trends/proof-powerfill-down-jacket.md)