# Mini City Hotel Plans 'Counterpart' by Schmidt Hammer Lass Also Has Concert Hall & Shopping Mall By Annie Ho | Published 2010-05-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/counterpart-by-schmidt-hammer-lasses References: [designscene.net](http://www.designscene.net/2010/05/malmos-new-cultural-center-by-shl.html) & [shl.dk](http://shl.dk/) Wouldn’t it be nice to have a place to stay like 'Counterpoint' by [Schmidt Hammer Lasses Architects](https://www.trendhunter.com/trends/shenzhen-energy-ring). This design is like a mini town outfitted with a hotel, [concert hall](https://www.trendhunter.com/trends/jzef-wider-state-music-school), shopping mall, and congress place all in one convenient area. ‘Counterpoint’ is a plan designed by the architects of Schmidt Hammer Lasses for Malmo, Sweden. There was a competition for the best design and the people at Schmidt Hammer Lasses won. ‘Counterpoint’ by Schmidt Hammer Lasses will be a [big, colourful hotel](https://www.trendhunter.com/trends/artyzen-new-bund-31) that will have a street inside the hotel that connects everything together. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 8% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Mixed-use Complexes:** The trend of building mixed-use complexes with hotels, concert halls, shopping malls, and convention centers offers opportunities for disruptive innovation in urban design and hospitality management. - **Vertical Integration:** Vertical integration in the hospitality and real estate industries allows for the creation of self-sustaining mini cities with a range of amenities, providing opportunities for disruptive innovation in sustainable design, energy management, and community building. - **One-stop Destinations:** The trend of creating one-stop destinations that combine accommodations, entertainment, shopping, and business facilities offers opportunities for disruptive innovation in customer experience design and service integration. ### Who This Affects Most - **Hospitality Management:** The hospitality management industry can benefit from the trend of building mixed-use complexes and one-stop destinations by expanding their services and entering new markets. - **Real Estate Development:** The real estate development industry can benefit from the trend of vertical integration by creating self-sustaining mini cities that offer a variety of amenities and services to residents and visitors alike. - **Urban Design:** The urban design industry can benefit from the trend of building mixed-use complexes and one-stop destinations by creating innovative, sustainable, and engaging spaces that meet the needs and expectations of diverse populations. ## Related on Trend Hunter - [Sculptural Concrete Hotel Designs](https://www.trendhunter.com/trends/sleeping-lab.md) - [Mansion-Topped Surreal Hotels](https://www.trendhunter.com/trends/marison-heler.md) - [Rooftop Walkway-Topped Buildings](https://www.trendhunter.com/trends/shenzhen-energy-ring.md) - [Harbor Opera Landmarks](https://www.trendhunter.com/trends/hamburg-state-opera.md) - [Mirrored Facade Concert Halls](https://www.trendhunter.com/trends/jzef-wider-state-music-school.md) - [Captivating Stilt-House Hotels](https://www.trendhunter.com/trends/mast-1.md) - [Sculptural Dynamic London Hotels](https://www.trendhunter.com/trends/peninsula-hotel.md) - [Shapeshifting Outer Space Hotels](https://www.trendhunter.com/trends/acromnia-orbital-hotel.md) - [Spherical Urban Landmarks](https://www.trendhunter.com/trends/grand-ballroom.md)